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S F  B O A R D  O F   S U P E R V I S O R S   R A T I F Y  N E W
F I S H E R M A N ' S  W H A R F  P O R T S I D E  
C O M M U N I T Y  B E N E F I T  D I S T R I C T

 
Over 94% of portside tenants vote in favor of the formation of new district.

San Francisco, December 15, 2006. The San Francisco Board of Supervisors unanimously ratified the application for the formation of the Fisherman's Wharf Portside Community Benefit District on December 12, 2006. The Portside CBD will now function as a partner with the Fisherman's Wharf Landside Community Benefit District which was approved last year. All landside property owners, the Port of San Francisco and their tenants voted overwhelmingly to assess themselves to fund these districts. The tax assessments raised will be used to enhance, beautify, clean and market all areas within the Fisherman's Wharf district borders.

The mutual goal of both CBDs is to revitalize the Fisherman's Wharf neighborhood for residents, businesses and property owners. CBD plans include directional and "identity" signage, sidewalk and street enhancements, community planning, events, marketing towards local residents and tourists and the creation of more open space and seating for the public.

Rodney Fong, the interim President of the Community Benefit District, noted that "the creation of the Portside Community Benefit District illustrates the commitment of Fisherman's Wharf merchants and property owners to marketing, beautifying and improving the number one destination in the number one City."

Mr. Fong continues, "ultimately, the passing of this new CBD will help insure that visitors to San Francisco's world famous Fisherman's Wharf will continue to enjoy the area's rich history, flavor and family entertainment for years to come."

Robert MacIntosh, President of PIER 39, also added "I am elated that the entire Fisherman's Wharf area is now united in its mission to enhance and market San Francisco's top destination."

For nearly one hundred years, Fisherman's Wharf has been a substantial economic asset for San Francisco. It is home to Northern California's most active fishing fleet and fish handling facilities. Fisherman's Wharf is San Francisco's number one visitor attraction, as well as the most significant income generator for the Port of San Francisco and a substantial tax contributor for the City and County of San Francisco, generating millions of dollars annually. Over 32,000 people work in Fisherman's Wharf. People come from around the world to enjoy its distinctive maritime setting, historic fisheries, world-class restaurants, hotels, unique retail projects, and entertainment.

For more information, contact Karen Bell at (415) 673-3530 or kbell@fishermanswharf.org
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B E N E F I T   D I S T R I C T   F O R M E D

Fisherman's Wharf Property Owners Overwhelmingly Approve Over Half Million Dollars Towards Improvement

In an effort to preserve, enhance and market San Francisco’s Fisherman’s Wharf, property owners vote to tax themselves for maintenance and upgrade projects.

It’s not everyday that property owners vote to increase their own taxes. Before the San Francisco Board of Supervisors, Fisherman’s Wharf Property Owners overwhelmingly approved the establishment of a Community Benefit District. Marco Li Mandri of New City America, who has been under contract with the Fisherman’s Wharf Merchants Association to conduct and investigate the creation of a special benefits district, had this to say, “This level of support is unprecedented. I have done 35 districts so far and the highest previous level of support was 80% weighted support of the returned ballots.” The Fisherman’s Wharf Community Benefit District was approved with an 89.5% weighted vote.  Ghirardelli Square, THE CANNERY at Del Monte Square, North Point Shopping Center and Kimpton Hotels were among the properties voting in favor of the CBD.
 
The proposed Community Benefit District ballots were tabulated by San Francisco’s Office of Elections. Once the tallies were announced, The Board of Supervisors unanimously approved the Community Benefit District. Until yesterday, only Union Square had created such a special benefit district in San Francisco.
 
The total tax assessment raises $591,485.00 per year and will be used to enhance, beautify, clean and market the 106 parcels within the Fisherman's Wharf district borders. A leading factor in the passing of the initiative was support from influential business/property owners such as Chris Martin of THE CANNERY at Del Monte Square and Rodney Fong of The Wax Museum of Fisherman’s Wharf. Mr. Fong, also the President of the Fisherman’s Wharf Association, noted that “These assessed dollars will be the seed to improving sidewalks, open space in an effort to make Fisherman’s Wharf more user friendly.” Plans are expected to include directional and “identity” signage, sidewalk and street enhancements, more parks, community planning, events and marketing towards locals and the creation of more open space and seating for the public.
 
If tenants at adjacent Port of San Francisco waterfront properties agree to a similar self-assessment, the entire area would be united in 2007 and sustain itself as a Benefit District through 2020.
 
For nearly one hundred years, Fisherman’s Wharf has been a substantial economic asset for San Francisco. It is home to Northern California’s most active fishing fleet and fish handling facilities. Fisherman’s Wharf is San Francisco’s number one visitor attraction, as well as the most significant income generator for the Port of San Francisco and a substantial tax contributor for the City and County of San Francisco, generating millions of dollars annually. Over 32,000 people work in Fisherman’s Wharf. People come from around the world to enjoy its distinctive maritime setting, historic fisheries, world-class restaurants, hotels, unique retail projects, and entertainment. For more information on the Fisherman’s Wharf Association and the Fisherman’s Wharf Community Benefit District please contact Rodney A. Fong, President of the Fisherman’s Wharf Association 415-202-0436. http://www.fishermanswharf.org