Our Mission

The Fisherman’s Wharf Merchants Association was founded in 1946 to provide excellent member service and a strong unified voice that will ensure the growth of our community.  Our vision is to preserve the history and guarantee the future health and success of the fishermen and merchants of Fisherman's Wharf.

With over 125 members representing the hotels, restaurants, attractions, retail stores, tour operators and service providers of Fisherman’s Wharf, the Association provides community leadership that keeps the Wharf’s history alive and its future secured.

Contact Us

If you have questions or need additional information, please let us know. We can be reached by phone at (415) 674-7503 from 10 a.m. to 6 p.m. on weekdays, or click here to send us email.  Our address is:

Fisherman's Wharf Merchants Association
47 Pier, Suite 2
San Francisco, CA 94133

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Meet our Members

If you are looking for the Wharf’s best restaurants, hotels, retails store, attractions, tour operators and service providers, just click here to see a listing of our members’ businesses.