The Visitor Center is now open at Pier 45!  Here, you can purchase tickets to tour the USS Pampanito 
and the 
SS Jeremiah O'Brien, view fascinating historical exhibits, and speak to knowledgeable Pampanito and O'Brien staff.

9:00 a.m. to 5:00 p.m. daily
Location: Pier 45
For more information: Call 1-415-775-1942 

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Our California Sunset Cruise® is in full swing!  On this relaxed two-hour cruise, enjoy spectacular sunset views, live guitar music, and light appetizers. It's a paradise on the bay, complete with all the comforts that come standard when you cruise with Red and White Fleet.  Come as you are as this sunset cruise of San Francisco is a casual, relaxed affair.  There's no need to be anything but yourself -- whether you're wearing sneakers and jeans or more formal attire -- you'll feel completely at home on our boat.  Along the way, share drinks and a meal with friends while taking in the incredible views.  We like to think of this cruise as our picnic on San Francisco Bay at sunset!  
Other cruises and departure times include:

Golden Gate Bay Cruise®: 10:00 a.m., 10:30 a.m., 11:15 a.m., 11:45 a.m., 1:10 p.m., 1:40 p.m., 2:30 p.m., 3:00 p.m., 3:45 p.m., and 5:00 p.m.

Bridge 2 Bridge Cruise®: 12:30 p.m., 2:15 p.m., and 4:15 p.m. 

Dates:Now through October 31, 2017
California Sunset Cruise Departure Time: Daily at 6:00 p.m.
Location: Pier 43 1/2  
For more information or reservations: Call 1-415-673-2900 or email

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Experience San Francisco's sights from the comfort of a yacht with Hornblower Cruises & Events!  Get out on the bay and dine on a yacht!  Cruises feature welcoming service, gourmet cuisine prepared fresh on board, and dazzling views. Choose from weekly champagne brunch, lunch, dinner, and happy hour cruises.

Dates:Now through October 31, 2017
Departure times: Varies by cruise
Location: Pier 3, Hornblower Landing
For more information: Call 1-415-788-8866  
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Book a Tour Today with Big Bus!

October at Fisherman's Wharf is an especially eventful month, and the Buena Vista Cafe provides prime viewing of the festivities.  The month gets off to a stirring start with Fleet Week -- honoring the US Navy and Coast Guard -- with events ranging from the Parade of Ships beneath the Golden Gate Bridge, to the awesome aerobatics of the United States Navy Blue Angels and Canadian Snowbirds air show. Next up is the 149th annual Italian Heritage Parade, which starts at Fisherman's Wharf and winds its way through neighboring North Beach.  October 21st brings the 5th Annual Wharf Fest Chowder Competition & Street Fair, chock-full of fun for all ages.  To take a break without missing the action, stop by the BV to savor all-day breakfasts or lunch and dinner featuring an appetizing selection of fresh seafood and signature menu favorites, as well as world-famous Irish Coffee.  

Hours: Restaurant and Gift Shop Open Daily: Lunch, Dinner & All-Day Breakfast. Weekdays 9:00 a.m. to 2:00 a.m.; Weekends 8:00 a.m. to 2:00 a.m.
Location: 2765 Hyde Street (at Beach)
For more information: Call 1-415-474-5044   
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This Halloween season, The San Francisco Dungeon will be plagued with bad luck.  All guests will have no choice but to test their luck, while confronting the most unnerving superstitious tests, including walking under ladders, opening umbrellas indoors, looking into broken mirrors, and so many more.  Brave souls will tempt their luck and meet menacing characters and spooky surprises during their journey throughout the San Francisco's most sinister history.  There won't be any good luck charms that can help you ward off the bad luck -- Are you brave enough? 

Dates:October, Friday the 13th - November 5, 2017
Hours: 11 a.m. to 7:00 p.m. (Sunday to Thursday); 10 a.m. to 8:00 p.m. (Friday and Saturday)
Location: 145 Jefferson Street
For more information: Call toll-free 1-855-753-9999 or email   
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Your #1 Destination for Sports Action!

MLB & NFL at Wipeout Bar & Grill

Come to Pier Market Seafood Restaurant and enjoy everyone's favorite fall dessert -- housemade Pumpkin Bread Pudding, made with sourdough bread and served with ice cream.  

We served fresh, mesquite grilled sustainable seafood daily.  Click here for a virtual 360° tour of our newly remodeled restaurant!

Dates:Now through October 31, 2017
Hours: 11:00 a.m. to 11:00 p.m. (Monday through Friday); 10:30 a.m. to 11:00 p.m. (Saturday and Sunday)
Location: Lower Level in the middle of PIER 39
For more information: Call 1-415-989-7437 or email   

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Alcatraz Cruises Social Media Contest

Free Validated Parking at Alioto's!


Book your holiday event before October 31, 2017 at the Argonaut Hotel and choose one of the following as a gift from us:  
* Eggnog & Hot Cider Station
* International/Domestic Cheese & Fruit Station
* Hosted 1-hour Bar
* 1 Night Stay Hotel Certificate

Location: Argonaut Hotel, 495 Jefferson Street
For more information: Contact Chante Limosnero,
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Totally 80's!  Totally Murder! 

Bay City Guide Magazine, the best way to explore San Francisco!  Filled with money-saving coupons and detailed maps.  Find more exclusive coupons by downloading our iPhone App --

Editorial Guide Sections: City Sights, Sightseeing Tours, Dining, Shopping & Gifts, Museums & Attractions, Wine Country, Nightlife & Entertainment, Transportation, Event Calendar & Monthly Convention Schedule.

Detailed Interior MAPS: San Francisco City Centerfold, Fisherman's Wharf, Union Square Shopping Map, Golden Gate Park, BART, Ferry, Public Transportation, Bay Area Highways.

Click here to order a current Monthly issue ($3 shipping).  Enter code fwmabcg & Save $1 (expires December 31, 2017), or call to order your guide today!     
For more information: Call 1-415-929-7722 

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Come celebrate Halloween at Bubba Gump Shrimp Co. on PIER 39!  We will be hosting a Totally 80's Murder Mystery event.  Come decked out in neon leg warmers, Ray Ban sunglasses, jean or leather jackets, and big hair!  Get your inspiration from movies like The Breakfast Club, Footloose, The Goonies, Sixteen Candles, etc.  You get the idea!

Tickets are only $65.00 (must be purchased in advance) and includes a three-course meal, along with your chance to prove if you can solve the crime.

Date: Friday, October 27, 2017
Time: 7:00 p.m. to 9:00 p.m.
Location: PIER 39
For more information: Call 1-415-78-4867 or email   

Experience the thrill of a rollercoaster and the excitement of a state-of-the-art laser blasting game all at once!  Our 20-seat theater, massive movie screen and the newest 3D technology will keep your senses reeling as you RIDE, BLAST and COMPETE your way into other dimensions! Featuring Road Fighters, Los Banditos, Zombies! and Gigamon.
Put your agility, speed and confidence to the test as you navigate your way through a web of crisscrossing laser beams in 
Lazer Challenge. You can attempt this mission solo or work in tandem as you jump, crawl and stretch yourself to the limit to beat the clock and your friends, all while being cheered on by onlookers on our live screens!  Almost as fun to watch as it is to complete!  

Hours: 10:00 a.m. to 10:00 p.m. daily
Location: The end of PIER 39 (across from the carousel)
For more information or reservations: Call 1-415-445-0916

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Bay City Bike Rentals & Tours

Action Packed Adventure at 7D Experience!

Explore San Francisco's famous landmarks on a Big Bus Hop-on Hop-off Sightseeing Tour.  Sit back and enjoy the ride as you cruise through the city on an open-top bus and learn about San Francisco's unique history.

You have the choice of a personal recorded commentary, available in 10 languages, or an entertaining live commentary.  Our unique city tour has 20 stops for guests to hop-on or hop-off the bus to visit attractions and points of interest.  Other tour options include Panoramic Night Tour and Sausalito Trolley Tour.  Immerse yourself in San Francisco's diverse culture, beautiful parks, stunning architecture and one-of-a-kind views.
Times: Daily from 9:00 a.m. to 5:00 p.m. (every 10 minutes)
Location: 99 Jefferson Street (near Mason) 
For more information: Call 1-855-854-8687


Bass-Tub is the premier boat for your next San Francisco Bay adventure.  It's more than a fishing boat, it's a yacht that can take you and your friends on deep sea fishing adventures, host your corporate cocktail event, or take you on a fabulous  tour of the bay. 
Bass Tub has been in the business of sport fishing for decades.  Whether you are looking for a half-day trip with other parties trolling for many species, or you want to charter a full-day trip to the remote reaches of the Pacific coast in search of that coveted species, we are the crew and boat you want for your trip.  Trips starting at $100 per person! 

Boat Location: At the foot of Jefferson Street and Jones (Berth #4)
For more information or reservations: Call 1-415-456-9055


The Buena Vista: Your Front-Row Seat for October Festivities

Pumpkin Bread Pudding is Here at Pier Market

Come to Alioto's and enjoy our freshest seafood and the Wharf's best views.  We offer FREE validated parking for 2 hours before 6:00 p.m. and 3 hours from 6:00 p.m. until midnight.  Parking lot is directly across the street, opposite the restaurant entrance.
Restaurant Hours: 11:00 a.m. to 10:00 p.m. (Sunday through Thursday); 11:00 a.m. to 11:00 p.m. (Friday and Saturday)
Location: #8 Fisherman's Wharf (Restaurant Row on Taylor Street)
For more information: Call 1-415-673-0183 or email

Join us at Fog Harbor Fish House for a seasonal fall favorite -- Pumpkin Curry Salmon served over sweet potatoes, butternut squash, spinach, and a pumpkin curry sauce.

Fog Harbor is proud to be the first restaurant on Fisherman's Wharf to offer a 100% sustainable seafood menu as approved by the Monterey Bay Aquarium's Seafood Watch and Aquarium of the Bay.   
Dates:Now through October 31, 2017
Hours: 11:00 a.m. to 11:00 p.m. (Monday through Friday); 10:30 a.m. to 11:00 p.m. (Saturday and Sunday)
Location: Entrance of PIER 39, Second Level
For more information: Call 1-415-421-2442 or email 

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It's a ballpark where home runs can be "splash hits" and the breathtaking bay view rivals the action on the field.  It's where one of baseball's most hallowed franchises plays inside an architectural landmark. Come visit the Home of the San Francisco Giants and go behind the scenes with one of our seasoned Tour Guides.  Get a player's-eye view from the Dugout, the Visitor's Batting Cage and Clubhouse.  Tour stops may also include the Bob Stevens Press Box, a Luxury Suite, and our Giants memorabilia display on the Club Level.

Dates:Now through October 31, 2017
Times: 10:30 a.m. and 12:30 p.m.  
​Tours last 1.5 hours long.
Location: 24 Willie Mays Plaza (Tours depart from the Giants' Dugout Store located on the Third Street side of the ballpark.)
For more information: Call 1-415-972-2400 or email   

San Francisco's Premier Fishing, Tours & Events

Welcome to Historic

San Francisco Fisherman's Wharf

San Francisco Maritime Park's Visitor Center Now Open!

The Halloween Time Travel Segway Tour is Back!

NEW Pumpkin Curry Salmon at Fog Harbor Fish House

Tis' the Season of Giving:  Holiday Events at the Argonaut Hotel

AT&T Park Tours

Extranomical Tours Introduces New Unique "Bay in a Day" Experience

Tailor-Made for City Tours and Wine Country Tours

If you are thinking prestige, you have come to the right place. Serving the Bay Area, Protocol Transportation offers the Finest in Official and Proper Transportation.  

We can take you on a City Tour, including the San Francisco City Tour (Golden Gate Bridge, Fisherman's Wharf, Twin Peaks, Golden Gate Park, Japanese Tea Garden, Lombard "Crooked" Street, Seal Rock) or a Wine Country Tour (Napa/Sonoma Valley wineries such as Beringer, Inglenook, V. Sattui, Mondavi, Sterling Vineyards, etc.).  

For business meetings, conferences, or team-building outings, Protocol is also ready to help plan an event of any scale including airport services, point to point transfers and as directed.

Dates: Now through October 31, 2017
Location: 514 Presidio Avenue
For more information: Call 1-415-923-0934 
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Dine on the Bay with Hornblower

Calling all animal lovers and party animals to come join us for our first Aquapalooza party of the Fall -- a night of drinks, bites, and fireworks at the Aquarium of the Bay.  Offering beer, wine, or a specialty cocktail.  You can sip bubbles with the animals that make them while you walk through our amazing underwater tunnels, or learn about the different animals from our biologists at the Aquarium, including the adorable North American River Otters.  (Adults 21+ only.)
Afterwards, join us on the patio to watch PIER 39's Birthday Bash Fireworks show!

Members receive $5.00 off 
tickets - Be the Movement! 

VIP guests are entitled to a complimentary drink, and access to our Virtual Reality and Augmented Reality Experiences.

Date: Saturday, October 14, 2017
Time: 7:00 p.m. to 9:00 p.m.
Location: The Embarcadero at Beach Street
For more information: Call 1-415-623-5300 or email 
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Open Top Big Bus - Hop On Hop Off 48-Hr. Pass, $51 / Retail $60.
#1 Deluxe City Tour 3.5 Hr., $54 / Retail $59
Alcatraz Tour Package, Sold out Dates are $99
Muir Woods + Sausalito $58 / Retail $63 (w/ add Ferry return option, $69 / Retail $74)
Limo Bus Napa Valley Wine Country Tour & Tasting, $98 / Retail $110
Code: fwm1015 & save additional $2 (expires December 31, 2017)
More Great Tours online at Most tours offer free hotel pickup and drop off. Last minute bookings welcomed.
GuideYou.comby Bay City Guide magazine, a local company, has partnered with the finest tour operators to offer visitors the lowest prices on San Francisco Tours and Bay Area Sightseeing! 
Book online: Enter promo code fwm1015 and Save additional $2.  Reservations taken by phone incur a $1.50 per ticket service charge.
Call Center Hours: Daily from 7 a.m. - 11 p.m. PST. 
Call Center to Book Tours: Call 1-415-775-1200 

Halloween at The San Francisco Dungeon

Join your fellow sports fans and watch your favorite team play for the win on over 200 sports channels on 35 HDTVs or private tableside TVs at Players, San Francisco's Premier Waterfront Sports Grill!  Voted by GoodDeedSeats as one of the 50 Best Sports Bars in America's Best Sports Towns.  Enjoy American favorites like burgers, pizza and steak.  There's also a menu for kids. Relax in San Francisco's only Waterfront Tiki Bar, with panoramic views of San Francisco Bay, and sip on one of our 15 beers on tap or classic Tiki cocktails.  With more than 85 thrilling state-of-the-art arcades games and pool, Players Sports Grill & Arcade is your #1 destination for sports fun!

 On the bay end of PIER 39 (next to the Carousel), Fisherman's Wharf 
Hours: 10:30 a.m. to 10:00 p.m. (Sunday through Thursday); 10:30 a.m. to 11:00 p.m. (Friday and Saturday). 
For more information: Call 1-415-981-6300

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​Here's what's happening at San Francisco Fisherman's Wharf

Get a Ben & Jerry's Waffle Cone today! Pick two of your favorite flavors of ice cream and try them in our fresh, homemade waffle cones.  

Dates:Now through October 31, 2017​
Locations: 475 Jefferson Street (next to the Argonaut Hotel) and Pier 41
Argonaut Location Hours:  10:30 a.m. to 10:00 p.m. (Monday through Thursday); 10:30 a.m. to 11:00 p.m. (Friday through Sunday)
Pier 41 Location Hours: 10:00 a.m. to 9:30 p.m. (Monday through Thursday); 10:00 a.m. to 10:00 p.m. (Friday and Saturday); 10:00 a.m. to 9:30 p.m. (Sunday) ​
For more information: Call Janna Kaufman,

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Alcatraz Cruises has launched a social media contest and we are looking for all of those who are interested in competing to win a big prize, including $2,000 cash, honor as "Captain for a Day," and a holiday weekend in San Francisco! 

Submit your photos, videos, and/or content as follows and be sure to use the hashtag #AlcatrazCaptain:
Facebook | Instagram | Twitter
Remember to include #AlcatrazCaptain with all content.
Dates: Now through November 2, 2017
For more information: Contact Molly Blaisdell, 1-925-300-7252 or email


Create your own journey or enjoy one of our road-tested itineraries showcasing the gems of San Francisco and beyond. Bay City Bike Rentals & Tours has bikes for all ages, levels and tastes to explore San Francisco on your own.  By offering the largest selection of adult bikes, kids bikes, and specialty equipment, we can satisfy anyone's biking needs. Our local guided tour experts proudly feature four Daily Guided Tours. Our professional guides can take you to explore San Francisco up close and personal.  We also provide detailed riding maps of our favorite routes, locks, and helmets for a flawless journey!

Dates: Now through December 20, 2017
Hours: Open daily at 8:00 a.m. Tour times vary.
Locations: 501 Bay Street, 2661 Taylor Street, 2830 Jones Street, and 2800 Leavenworth Street
For more information or reservations: Call 1-415-346-2453   
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October is here, which means our Halloween-themed Segway tour is back all month long!  Join us for our Time Travel Segway Tour, featuring Hoodlums, Harlots, Ghosts, Thieves and other Fine Citizens!  Travel back in time with your slightly deranged expedition leader to dig up sordid tales of days gone by.  This one-of-a-kind interactive tour covers infamous San Francisco haunts:  North Beach "Little Italy," Chinatown, and the Barbary Coast.

We offer 7 other fun guided tour routes daily: 
Wharf & Waterfront Tour; Golden Gate Park Tour; Night Chinatown & Little Italy Tour; Advanced Hills Tour; Advanced Golden Gate Park Tour; Waterfront Mini Segway Tour (1.5 hours); and Park Mini Segway Tour(1.5 hours).  Must be 12 years or older and 100 - 250 lbs.)  You will love gliding through the city on a Segway!  Don't believe us?  Click here to check our reviews!

Dates:October 1 - 31, 2017
Departure Time: Every night at 7:30 p.m.
Locations: 757 Beach Street (near Hyde); 82 Hagiwara Tea Garden Drive (near Japanese Tea Garden), Golden Gate Park; and 417 Beach Street (near Taylor)
For more information or reservations: Call 1-415-474-3130 (8:00 a.m. to 7:00 p.m.)
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Hotel Zoe San Francisco has arrived, and we'd like to offer you an opportunity to experience what all the San Francisco buzz is about!  As the newest hotel in San Francisco's Fisherman's Wharf, we want you to book directly with us today and save 40%* as an Introductory Offer on one of Zoe's new luxurious hotel rooms.
*Offer cannot be combined with other offers and is not applicable to Groups.  Rates and Offers may be changed at any time.  Subject to availability and restrictions apply.

Valid Dates:Now through December 30, 2017   
Location: 425 North Point Street (at Mason)
For more information: Call 1-415-561-1100
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Red and White Fleet's California Sunset Cruise®

Aquapalooza Octo-Fest at the Aquarium of the Bay!

Meet Hotel Zoe San Francisco at Fisherman's Wharf!

Catch all the MLB and NFL games at Wipeout Bar & Grill!  With a wide-open patio and outdoor fire pit, celebrity-signed surfboards, and word-famous beach signs, Wipeout Bar & Grill is San Francisco's wildly popular surfing restaurant!  
Dates:Now through October 31, 2017
Hours: 9:00 a.m. to 11:00 p.m. daily
Location: Entrance of PIER 39, Lower Level
For more information: Call 1-415-986-5966 or email 

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Everything is Better in a Fresh Waffle Cone! -- San Francisco Tours -- Discount Sightseeing! 
Code: fwm1015 -- Save EXTRA $2 OFF Sightseeing!  

Extranomical Tours's new Bay in a Day tour offers an all-inclusive 1-day tour of San Francisco, with guided visits to the city's top attractions, with the option of touring Alcatraz Island or Muir Woods National Monument.

Guests will enjoy convenient hotel pickups in the morning, exclusive discovery stops, a unique waterfront coffee break, and always-entertaining commentary from our "city insider" guides.  Why go home without seeing it all?

For more information or reservations: Call 1-415-357-0700 or email    Facebook | Google+         

Bay City Guide, Visitor Magazine -- Order a Copy Before Your Visit!

October Events at San Francisco Fisherman's Wharf

Greetings from San Francisco's Fisherman's Wharf!  If you plan to visit during the month of October, there are fun attractions to visit, things to see and do, and places to dine, and enjoy the sights and sounds.  
Looking for more details on visiting Fisherman's Wharf, or a list of restaurants and hotels?