Welcome to Historic

San Francisco Fisherman's Wharf

Treat Mom to Some Outdoor Fun This Mother's Day Weekend!

Enjoy San Francisco's Finest Calamari Appetizer on Us!  

Join PIER 39 every Friday for 39 weeks to celebrate 39 years of amazing views, fresh seafood, unique local shopping and more!  Each week will bring something different: whether it's discounts, giveaways or special events, there's something for everyone to enjoy!  
This month's fun kicks off on Friday, May 5with a Cinco de Mayo celebration at Mango's Taqueria & Cantina on Level 2.  On May 12, moms can eat, play and shop for free at participating businesses in honor of Mother's Day.*  Visit pier39.com to download your coupons.  On May 19, head to The PIER for the Spring Wine Pour from 4 p.m. to 8 p.m.  Stroll The PIER and stop by participating businesses to enjoy wine tastings, discounts and entertainment.  To purchase tickets, visit pier39.com.  The fun culminates with a free outdoor Movie Night featuring The Princess Diaries on May 26.  Be sure to download your Movie Night coupons for even more savings!* 
*Restrictions apply.  Events and event activities are weather-permitting and subject to change without notice.
For more information: Call 1-415-705-5500 or email info@pier39.com   


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From Cinco de Mayo and Mother's Day to Bay to Breakers and Memorial Day, May is an event-filled month.  And after a very wet winter, the welcome promise of warmer weather is also a great reason to get out, explore, meet and mingle.  Located just steps from the cable car terminus, the Buena Vista Cafe is a legendary gathering place where a lively and welcoming atmosphere makes every day a party.  Whether you're celebrating the mothers in your life, fueling up after attending Bay to Breakers, or honoring fallen US soldiers, the BV is the place to be.  Our hearty all-day breakfasts and satisfying lunches and dinners -- accompanied by world-famous Irish coffee -- are always sure to please. 
Be sure to visit our gift shop (located adjacent to the cafe), featuring an appealing assortment of BV logo merchandise, souvenirs and maybe even the perfect Mother's Day gift!
Hours: Open Daily: Weekdays 9:00 a.m. to 2:00 a.m.; Weekends 8:00 a.m. to 2:00 a.m.  
Location: 2765 Hyde Street (at Beach)
For more information: Call 1-415-474-5044 

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Celebrating May by the Bay

This Mother's Day do something the whole family will love!  Join us on one of our Segway tours and save $15 per personMother's Day Weekend!  Simply mention promo code SegwayMom.  Valid for all of our 2.5 hour Public Segway tours 5/12/2017 - 5/14/2017.
We offer 7 fun guided tour routes daily:
Wharf & Waterfront Tour; Golden Gate Park Tour; Night Chinatown & Little Italy Tour; Advanced Hills Tour; Advanced Golden Gate Park Tour; and Waterfront Segway Mini Tour (1.5 hours); and Park Segway Mini Tour (1.5 hours). Must be 12 years or older and 100 - 250 lbs.)  You will love gliding through the city on a Segway! Don't believe us?  Click here to check our reviews!
Summer Hours Are Here:  5 daytime departures and 1 night tour each evening!
Locations: 757 Beach Street (near Hyde) or 82 Hagiwara Tea Garden Drive (near Japanese Tea Garden), Golden Gate Park or 417 Beach Street (near Taylor)
For more information or reservations: Call 1-415-474-3130 89:00 a.m. to 7:00 p.m.)

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Come to Alioto's and enjoy our freshest seafood and the Wharf's best views. Purchase any of our entrees and enjoy San Francisco's Finest Calamari Appetizer, on us!  
Click here and show to your server. We offer validated parking.  
Dates: Now through May 27, 2017
Hours: 11:00 a.m. to 10:00 p.m.(Sunday through Thursday); 11:00 a.m. to 11:00 p.m. (Friday and Saturday)
Location: #8 Fisherman's Wharf (Restaurant Row on Taylor Street)
For more information: Call 1-415-673-0183 or email info@aliotos.com 


Come try three brand new -- and cereal-ously exciting! -- cereal milk ice cream flavors at Ben & Jerry's.  Introducing Fruit Loot, Cocoa Loco and Frozen Flakes!
Dates: Now through May 31, 2017
Locations: 475 Jefferson Street (next to the Argonaut Hotel) and Pier 41

Argonaut Location Hours: 11:30 a.m. to 9:00 p.m. (Monday); 12:00 p.m. to 8:00 p.m. (Tuesday); 11:30 a.m. to 9:00 p.m. (Wednesday and Thursday); 10:30 a.m. to 10:00 p.m. (Friday); and 10:30 a.m. to 10:30 p.m. (Saturday and Sunday)
Pier 41 Location Hours: 10:00 a.m. to 6:00 p.m. (Monday through Thursday); 10:00 a.m. to 7:00 p.m. (Friday); 10:00 a.m. to 7:30 p.m.(Saturday); and 10:00 a.m. to 7:00 p.m. (Sunday) 
For more information: Call Janna Kaufman, 1-650-465-8001  


2FER Tuesdays with Extranomical Tours 

$5.00 OFF Discount on Monterey & Carmel California Coastline Tour

Dine on the Bay with Hornblower

Pier Market Seafood Restaurant recently remodeled.  Come check out our new look! We're proud to offer the same award-winning view, the same incredible sustainable seafood and friendly staff, but we're doing it in a shiny new restaurant. Come by and let us know what you think!
Dates: Now through May 31, 2017
Hours: 11:00 a.m. to 10:00 p.m. (Monday through Friday); 10:30 a.m. to 10:00 p.m.(Saturday and Sunday)
Location: Lower Level in the middle of PIER 39
For more information: Call 1-415-989-7437 or email piermarket@simcorestaurants.com  


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Bay Lights Cruise 

May Events at San Francisco Fisherman's Wharf

Here's what's happening at San Francisco Fisherman's Wharf

Welcome to San Francisco's Fisherman's Wharf! If you plan to visit in May, there are fun attractions to visit, things to see and do, and places to dine and enjoy the sights and sounds.  


Fog Harbor Fish House Ranks Top 5 Most Popular Restaurants in SF

For a limited time only, Extranomical Tours offers a free companion ticket for any Extranomical tour taken on a Tuesday in April and May. Just head over to www.extranomical.com, choose your Extranomical-operated tour, pick a Tuesday and enter promo code 2FER at checkout.
Dates: Now through May 31, 2017
Times: Varies by tour
For more information: Call 1-866-231-3752 (5:00 a.m. to 10:00 p.m. PST) or email reservations@extranomical.com 



NEW Look at Pier Market Seafood Restaurant 

Fog Harbor Fish House is Top 5 on the just-released list of 100 Most Popular Restaurants in San Francisco!  Check out the list here to see if your other favorites made the Top 100.
San Francisco King Salmon season is just around the corner!  Check Fog Harbor's Facebook page and website for announcements on when the local salmon season begins.  Click here to make a reservation today!    
Dates: Coming in May
Hours: 11:00 a.m. to 10:00 p.m. 
Location: Entrance of PIER 39, Second Level
For more information: Call 1-415-421-2442 or email


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The AT&T Park Batting Practice Tour will take your group on a 1.5 hour guided Tour through the public areas of the park while the San Francisco Giants are on the field beginning their team batting practice.  Your group will walk in those areas that require a special ticket to access such as the Club Level and a Luxury Suite.  Guests will also walk along View and Promenade Levels to visit the World Series Trophy & Ring Case. Guests will also make a special stop in the seating area directly behind home plate to watch the Giants take their Batting Practice.

Dates: Now through May 31, 2017
Tour Time: Available 3 1/2 hours before game time
Location: 24 Willie Mays Plaza.  Tours depart from the Giants' Dugout Store located on the Third Street side of the ballpark.
For more information: Call 1-415-972--2400 or email toursinfo@attpark.com  


Cereal for Dessert at Ben & Jerry's!

AT&T Park Batting Practice Tour

Cruise with Red and White Fleet!

There's nothing more stunning than a trip down the scenic Highway 1 with a day trip down the California coastline this Spring!  Join Tower Tours on a day trip to the Monterey and Carmelregion by luxury tour coach.  Leave the driving to us, and enjoy a plethora of California history and Pacific Ocean views.  Tour is available Monday, Wednesday and Saturdays. Complimentary shuttle service provided.
During the month of May, join Tower Tours and enjoy a $5.00 OFF Discount per person.  (Must mention FWMA Discount at time of booking.)
Dates: Now through May 31, 2017
Departure time: 9:00 a.m. (Monday, Wednesday, Saturday)
Location: 288 Beach Street (by Mason)
For more information: Call 1-415-345-8687 or 1

Take advantage of the warmer and longer days to enjoy a Red and White Fleet California Sunset Cruise®!  On this relaxed two-hour cruise, enjoy live musical entertainment, light appetizers, the illuminated skyline of San Francisco, and a breathtaking sunset. It's a spectacular evening on the Bay, complete with all the comforts that come standard when you cruise with Red and White Fleet.  Come as you are as this California Sunset Cruise is a casual, relaxed affair. Along the way, share drinks and a meal with friends while taking in the incredible views.  If you plan to use the outdoor deck, be sure to bring along a jacket!
Our Spring Schedule for our cruises:
Golden Gate Bay Cruise®: 10:00 a.m., 10:30 a.m., 11:15 a.m., 11:45 a.m., 1:10 p.m., 1:40 p.m., 2:30 p.m., 3:00 p.m., 3:45 p.m., and 5:00 p.m.
Bridge 2 Bridge Cruise®: 12:30 p.m., 2:15 p.m., and 4:15 p.m.
California Sunset Cruise®: Daily at 6:00 p.m.
Dates: Now through May 24, 2017 (Red and White shifts over to our Summer Schedule on May 25th.)
Location: Pier 43 1/2  
For more information or reservations: Call 1-415-673-2900 or email sales@redandwhite.com 

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PIER 39 is 39!