Come celebrate Easter with beautiful views and a delicious buffet at Bubba Gump Shrimp Co. on PIER 39.  Breakfast will be served from 9:00 a.m. to 11:00 a.m.  Prices: Adults - $25.00; Children (ages 14 and under) - $15.00.

Date: Sunday, April 1, 2018
Regular Hours:
 10:30 a.m. to 10:00 a.m. (Sunday through Thursday); 10:30 a.m. to 11:00 p.m. (Friday and Saturday)
Location: Bay end of PIER 39
For more information or reservations: Call Mara Hines, 1-415-781-0198 or email 
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Reserve the Argonaut Hotel's Underwater Adventures Package and receive tickets to San Francisco's best family attractions!  

​Package Details:

  • 4 tickets to the Aquarium by the Bay
  • 4 tickets to the Exploratium
  • 4 tickets to the San Francisco Maritime National Historic Park Visitor's Center
  • And as an added treat, kids dine free in the Blue Mermaid restaurant

​​*Based on availability and blackout dates apply. 4 tickets to each of the attractions is included in the package price. Additional tickets can be purchased directly through the hotel. Kids eat free is for kids 12 years and younger and only for items on the kids menu, and must include at least one entrée with each Kids item.

Location: 495 Jefferson Street (at Hyde)
For more information: Call 1-415-563-0800

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We love hearing from locals visiting Fog Harbor.  Violet Fog happens to be a local exploring San Francisco's iconic Fisherman's Wharf.  Read about her adventure here!

​Fog Harbor is a family owned and operated restaurant that will give you the quintessential San Francisco waterfront experience.  The restaurant's dining room looks out upon the San Francisco Bay and Golden Gate Bridge while you enjoy their huge menu of 100% sustainable seafood.

Hours: 11:00 a.m. to 10:00 p.m. (Monday through Friday); 10:30 a.m. to 10:00 p.m. (Saturday and Sunday)

Location: Entrance of PIER 39, Second Level
For more information: Call 1-415-421-2442 or email   

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Create your own journey or enjoy one of our road-tested itineraries showcasing the gems of San Francisco and beyond. Bay City Bike Rentals & Tours has bikes for all ages, levels and tastes to explore San Francisco on your own.  By offering the largest selection of adult bikes, kids bikes, and specialty equipment, we can satisfy anyone's biking needs. Our local guided tour experts proudly feature four Daily Guided Tours. Our professional guides can take you to explore San Francisco up close and personal.  We also provide detailed riding maps of our favorite routes, locks, and helmets for a flawless journey!

Hours: Open daily at 8:00 a.m. Tour times vary.
Locations: 501 Bay Street, 2661 Taylor Street, 2830 Jones Street, and 2800 Leavenworth Street
For more information or reservations: Call 1-415-346-2453 
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At PIER 39 we are welcoming the start of Spring in a big way!  Join us the evening of Saturday, March 24th as we illuminate the skies with a dazzling fireworks display in celebration of the Spring Equinox.  The fun begins at 6:00 p.m. at the Carousel Stage with DJ Pauly Paul spinning your favorite hits and festive springtime crafting with the Museum of Craft + Design.  Stop by the PIER 39 table to sign-up for exclusive discounts and pick up a special fireworks treat.  Before the show, grab dinner at one of PIER 39's numerous restaurants or eateries. The fireworks show begins at 8:30 p.m. over San Francisco Bay. 

Location: PIER 39 and the Sea Lion Center
For more information: Call 1-415-705-5500 or email   

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On March 23rd, Red and White Fleet welcomes back the California Sunset Cruise®!  On this relaxed two-hour cruise, enjoy live guitar music, light appetizers, and the illuminated skyline of San Francisco.  It's a spectacular evening on the Bay, complete with all the comforts that come standard when you cruise with Red and White Fleet.  Come as you are as this Sunset Cruise of San Francisco is a casual, relaxed affair.  Along the way, share drinks and a meal with friends while taking in the incredible views.  If you plan to use the outdoor deck, be sure to bring along a jacket!

For most of March, we will run our Winter Schedule until March 23rd:  

Golden Gate Bay Cruise®: 10:00 a.m., 10:30 a.m.*, 11:15 a.m., 1:10 p.m., 1:40 p.m., 2:30 p.m., 3:00 p.m., and 3:45 p.m.

Bridge 2 Bridge Cruise®: 12:00 p.m. and 4:15 p.m.* 

​California Twilight Cruise®: Daily at 5:30 p.m.* 

​*Thursday - Monday

Location: Pier 43 1/2  
For more information or reservations: Call 1-415-673-2900 or email 

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March 2018 Events at San Francisco Fisherman's Wharf

​Here's what's happening at San Francisco Fisherman's Wharf

Greetings from San Francisco's Fisherman's Wharf!  If you plan to visit during the month of March (Spring Break), there are fun attractions to visit, things to see and do, hotels to stay and places to dine, and enjoy the sights and sounds. 


Come by your favorite Ben & Jerry's ice cream shop, pick two of your favorite flavors, and ask for them in a freshly made waffle cone!  Feeling kind of crazy?  Ask for a "dipped" waffle cone!

Dates: Now through March 31, 2018

Locations: 475 Jefferson Street (next to the Argonaut Hotel) and Pier 41
Hours of Argonaut Hotel Location: 10:30 a.m. to 9:00 p.m. (Monday through Thursday); 10:30 a.m. to 10:00 p.m. (Friday); 10:30 a.m. to 10:30 p.m. (Saturday); and 10:30 a.m. to 10:00 p.m. (Sunday).
Hours of Pier 41 Location: 10:00 a.m. to 5:30 p.m. (Monday through Thursday) and 10:00 a.m. to 6:30 p.m. (Friday through Sunday)
For more information: Call Janna Kaufman, 1-650-465-8001

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Fishing Aboard the Bass Tub

Bay Lights Cruise

If you are thinking prestige, you have come to the right place. Serving the Bay Area, Protocol Transportation offers the Finest in Official and Proper Transportation.  

​We can take you on a City Tour, including the San Francisco City Tour(Golden Gate Bridge, Fisherman's Wharf, Twin Peaks, Golden Gate Park, Japanese Tea Garden, Lombard "Crooked" Street, Seal Rock).  

For business meetings, conferences, or team-building outings, Protocol is also ready to help plan an event of any scale including airport services, point to point transfers and as directed.

Dates: Now through January 31, 2018
Location: 514 Presidio Avenue
For more information: Call 1-415-923-0934   
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Enter San Francisco's Hidden Treasure!  The Gregangelo Museum invites guests to put down their phones and pick up a new view of the world around them.  Exploring 27 rooms of immersive art installations, this tour will leave the guest with a new sense of connection to the earth, their friends and family, and (most of all) to themselves.  Tours are guided by native San Franciscan and the Artistic Director of Velocity Circus, Gregangelo.  The tour explores the unique history of San Francisco, the artistry that founded it, and the diverse cultures that make up its residents.  Tours are by appointment only.  Half Tours are $50.00; Full Tours are $85.00.  

Hours: Tours available year-round by appointment only 
Location: 225 San Leandro Way, San Francisco
For more information or reservations: Call 1-415-664-0095 or email
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Spring Means Giants Baseball at Wipeout Bar & Grill 

Feel the luck of the Irish at Hard Rock Cafe San Francisco with our exclusive drink specials:  $4.00 "Green" Beer and $5.00 Tullamore Dew!  Enjoy live music from the Pat Jordan Band from 7:00 p.m. and on.  
Special password mentioned at the host stand gets you a free shot drink ticket!
We will also be airing all March Madness games and hosting a bracket contest.  Check our website for the schedule.

Date: Saturday, March 17, 2018
Hours: 11:00 a.m. to 11:00 p.m.
Location: PIER 39
For more information: Call 1-415-956-2013 (ext. 205)  

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The Hidden Joys of Visiting Fisherman's Wharf as a Local

"Alcatraz: Life on the Rock" Exhibit and Speaker Series

Bass Tub is getting ready for our 2018 live bait potluck and salmon fishing season!  We are now taking reservations, so call to book your trip now!  We will also be doing cruises on San Francisco Bay.  

Bass Tub is the largest and most modern boat at Fisherman's Wharf.  On Bass Tub, you're in the right hands!

Location: 286 Jefferson Street (Berth #4)
For more information: Call 1-415-456-9055 or email   


Follow Your Curiosity to the Exploratorium -- San Francisco Tours -- Discount Sightseeing! 
Code: fwm1015 -- Save EXTRA $2 OFF Sightseeing!

San Francisco Fisherman's Wharf

It's almost spring time and that means we're getting closer to the San Francisco Giants baseball season.  Wipeout Bar & Grill is the San Francisco Bay Area's wildly-popular surfing restaurant with 11 HD tvs.  With the wide-open patio and outdoor bar, roaring fire pit, celebrity-signed surfboards, and world-famous beach signs, Wipeout Bar & Grill is San Francisco's killer hangout spot for the sport season's.
Hours: 9:00 a.m. to 10:00 p.m.;
Breakfast 9:00 a.m. to 11:00 a.m. daily
Location: Entrance of PIER 39, Lower Level
For more information: Call 1-415-986-5966 or email    

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Argonaut Hotel's Parking Package

The Buena Vista is the place to be this St. Patrick's Day!  Join us and fellow revelers in celebrating the Feast of St. Patrick.  A special menu will feature comforting Celtic classics -- corned beef and cabbage, Irish stew, Irish soda bread, Guinness on tap and, of course, our world-famous Irish Coffee, all served up in lively, festive surroundings.  We'll also be offering guests complimentary St. Pat's Day lapel pins (while supplies last).  So get your green on, grab your friends and family, and join the party! 
Be sure to visit our gift shop (located adjacent to the cafe) to kit yourself out with our BV shamrock tees and caps!
Date: Saturday, March 17, 2018
Hours: Open Daily Weekdays 9:00 a.m. to 2:00 a.m.; Weekends 8:00 a.m. to 2:00 a.m.

Location: 2765 Hyde Street (at Beach)
For more information: Call 1-415-474-5044 
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Everything Tastes Better in a Waffle Cone!

Bay City Bike Rentals & Tours

Unwind and soak up the stunning scenery as we journey  into Napa and Sonoma Valley, two of the most prized wine regions of Northern California. During your venture, enjoy wine tasting and exclusive estate tours of three of our most favored wineries!  Leave the driving to Tower Tours as you enjoy the comfort of our luxury tour coach.  All wine tasting fees are included in tour price.

Enjoy $5.00 OFF per person on the Wine Country Tour when 
booking online.  Enter promo code "FWMA" at tour checkout to receive discount.  Subject to availability and holiday blackout dates.

Dates: Now through March 31, 2018

Time: 9:00 a.m. daily
Location: 288 Beach Street (at Mason), Fisherman's Wharf.  Complimentary hotel shuttle service is provided.
For more information or reservations: Call 1-415-345-8687 OR 1-866-345-8687   

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Wine Country Day Tour to Napa and Sonoma Valley

Cruise with Red and White Fleet!

St. Patrick's Day at the Buena Vista Cafe

Spring Fireworks at PIER 39 

The Adventure Cat Sailing cruises are back in the water 7 days per week.  As in past years, guests can purchase tickets for any of our 3 daily trips (90 minutes each) out around Alcatraz and out under the Golden Gate Bridge.  The large sailing catamarans are flat, fast and fun!  Safe as always, offering both indoor and outdoor seating for everyone to find a spot!

Dates: Beginning March 1, 2018
Times: 1:00 p.m., 3:00 p.m., or Sunset
Location: PIER 39, Gate J (right next to the sealions)
For more information: Call 1-800-498-4228 or email   

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Experience the Gregangelo Museum!

Easter Breakfast at Bubba Gump Shrimp Co.

Adventure Cat BACK IN ACTION!

This past month was National Chowder Day!  With Pier Market's award-winning clam chowder, it was no surprise to be on the list of sustainable seafood choices for the Monterey Seafood Watch.  We are committed to the preservation of the ocean and its fisheries.  Therefore, we only purchase sustainable seafood following the guidelines of the Monterey Bay Aquarium's Seafood Watch program and Aquarium of the Bay.  Our 2019 goal is to become 100% GREEN.

Voted "Best Seafood in San Francisco" by KRON 4 TV's Best of the Bay, Pier Market is an authentic fish house where the locals dine.  If you're looking for a casual fish-market dining experience this is the place!

Hours: 11:00 a.m. to 10:00 p.m. (Monday through Friday); 10:30 a.m. to 10:00 p.m. (Saturday and Sunday)
Location: Lower Level in the middle of PIER 39
For more information: Call 1-415-989-7437 or email

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The 7D Experience is thrilled to announce an all new ride for 2018!  ROBOT RIOT is an immersive and exciting battle for survival.  Armies of alien robots have descended upon the earth and are wreaking havoc in a bid to take control of the planet. Skyscrapers crumble to the ground as giant sinkholes swallow buildings whole.  Helicopters are pulled from the sky while chaos reigns on the streets below.  In order to save the world from colossal damage, the bots must be defeated and the masterminds behind the attack terminated once and for all!

Visit 7D Experience for a chance to battle and save us all!

Date: Opening late January 2018
Hours: 10:00 a.m. to 9:00 p.m. daily
Location: The end of PIER 39 (across from the carousel)
For more information or reservations: 
Call 1-415-445-0916

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This spring, extend your stay at Hotel Zoe in San Francisco, with complimentary breakfast and your third night, on us. 
Offer details:
*     3rd night free in Room Accommodations of your choice
*     Continental Breakfast Daily for up to 4 guests 

*Based on availability and blackout dates apply.

Location: 425 North Point Street (at Mason)
For more information: Call 1-415-561-1100 or email    

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Tailor-Made for City Tours

Stay Another Day at Hotel Zoe

Join Blue & Gold Fleet on the Bay Lights Cruise and watch the illumination of The Bay Lights, the world's largest LED light sculpture, from the best seats on the Bay!  Ticket includes (1) drink ticket (good for 1 house alcoholic beverage or 2 non-alcoholic beverages).  Cruises depart promptly.  All cruises are 90-minutes long.  This is not a seated event.  $3.00 of proceeds will be donated to Illuminate.  Learn more about The Bay Lights by Leo Villareal and dedicate a light at

Dates: Saturday, March 17 and March 31, 2018
Times: March 17 - 6:45 p.m.
(boarding begins at 6:15 p.m.); March 31- 7:00 p.m. (boarding begins at 6:30 p.m.)

Location: PIER 39 


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Brand New Ride at 7D Experience!

While there is continued debate about whether the Anglin Brothers successfully escaped from Alcatraz Prison in 1962, there is no doubt that there are survivors still around to talk about their time on "The Rock."
To complement the 
"Alcatraz: Life on the Rock" exhibit at the Parc 55, the hotel is featuring a free speaker series with former "alumni," who will each deliver their individual stories about their experiences with the notorious prison.

Speaker Series Dates:March 21, April 26, and May 24, 2018
Speaker Series Times: 5:30 p.m. to 6:30 p.m.
Exhibit Dates:Now through June 28, 2018
Location: Parc 55 Hotel, 55 Cyril Magnin, San Francisco
For more information: Call 1-415-392-8000     

St. Patrick's Day Party at the Hard Rock

Sustainable Seafood at Pier Market Seafood Restaurant

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