How Digital Marketing Affects Tourism & Best Practices from a Panel of Experts: Learn From Their Successes!

Panelists Include:

Dean Jacobberger

Director of Travel Trade

Visit California



Dean Jacobberger, Director of Travel Trade, Visit California
Dean Jacobberger serves as Director of Travel Trade for Visit California, a non-profit organization created to market California as a desirable travel destination and to increase the Golden State’s share of tourism-related revenues.  As Director of Travel Trade, Dean is charged with developing strategic travel trade programs aligned with integrated consumer marketing campaigns, while overseeing key domestic and international trade shows, sales missions and events, and travel trade tools in Visit California’s target international markets of the United Kingdom, Australia, Japan, Germany, South Korea, China, Mexico and Canada, as well as secondary market efforts in India, Scandinavia, South America, Italy and France – effectively leveraging Visit California’s $100 million global marketing program.

Prior to joining Visit California, Dean served as the Trade Relations Manager for South Africa Tourism.  He managed all aspects of South Africa’s travel trade programs in North America, establishing key partnerships and overseeing premier sponsorships/activations of consumer & trade shows.

Dean received his bachelor’s degree in Labor and Industrial Relations from The Pennsylvania State University.

Tom Kiely, Executive Vice President, Tourism, San Francisco Travel Association
Tom Kiely leads the Tourism department at San Francisco Travel, including six on-site staff and 14 international representation offices in 13 countries.  He joined the staff of San Francisco Travel on Oct. 1, 2010 as Vice President of Tourism Development.  Tom oversees tour operator and travel agency business in international and domestic markets.  This includes developing business from new clients, growing business from existing clients, and working in partnership with San Francisco International Airport (SFO), U.S. Travel Association, Visit California, and Brand USA.  He was previously with the California Academy of Sciences, where he was director of business development.  He has more than 25 years of experience in the tourism and hospitality industry, including executive management roles with Walt Disney Parks and Resorts, Universal Studios Hollywood, Monte Carlo Resort and Casino in Las Vegas, and Atlantis the Palm theme parks in Dubai. 

​Nina Ramos, Director of International Market and Tourism Development, San Mateo County Convention and Visitors Bureau
Nina Ramos is the Director of International Market and Tourism Development at the San Mateo County/Silicon Valley Convention and Visitors Bureau, with responsibility for marketing, promoting, and selling the area as a premier destination for leisure travelers, international meetings and conventions.  Prior to joining San Mateo County/Silicon Valley CVB, Nina worked in hospitality in senior and executive level positions with several hotel brands in the San Francisco Bay Area, including Starwood, Choice and Holiday Inn.  Notable is her 16 years with her current organization, representing the area she loves and calls home.    

Lewis Krell, Director of Business Development, Utrip​
Lewis Krell is the Director of Business Development for Utrip.  Prior to working with Utrip, he spent 5 years as an investment analyst in San Francisco as part of his firm’s Global Manager Research Team.  His work focused primarily on consulting large pension funds, charitable trusts, and university endowments on Investment Manager Selection and capital allocation. 

Lewis has always had a passion for travel and began to share his travels as a contributor to the Huffington Post. These experiences led him to want to help more travelers see the world their way.  In late 2013, he joined Utrip where he focuses on building partnerships with innovative travel companies all over the world. 

Lewis is originally from Calgary, Canada and holds a degree in Finance from the University of Arizona. When he isn't hosting Utrip's weekly trivia game, he can be found researching his next trip, writing or working on his jump shot as he continues his quest to become the first Canadian Jew to make the NBA.

Ana Lucia Novak, Founder & CEO, SocialAna
Ana Lucia Novak is the brains behind SocialAna, one of the leading providers of social media strategy, consultation, and training on the web.  Ana’s deep understanding of all things social media, coupled with her passion for helping small businesses and professionals achieve measurable results, has seen her become one of the most sought-after online gurus for all things relating to social networking.

Working with small businesses and individuals in the worlds of HR, sales, recruitment, business development and many others, Ana has helped countless clients to achieve their social media goals – and by extension, their business goals too.  Ana also works with business coaches, authors and speakers, helping them to build their online profiles and achieve measurable results.  She has been fortunate enough to work alongside many of the movers and shakers and Silicon Valley, including Oracle®, SAP®, Palm®, Adobe®, Excite@Home® and Electronic Arts®, and has gained invaluable experience in the worlds of business development, sales, marketing, HR and operations.  

Dan Rosenbaum, Sr. Manager, Content & Social Media Marketing, San Francisco Travel
​San Francisco Travel is the destination marketing organization for the city where everyone leaves their heart. His passion for exploration landed him his current job at San Francisco Travel where he manages the social media channels for San Francisco. On any given day, you will find him riding his road bike around town (it really is the only way one should do it), discovering new places and spaces, letting everyone know what's going on in the city or updating his Spotify playlist.

Prior to his move to San Francisco, he was the social media manager for some famous rappers and some big time movies.. so he's been working on Facebook his entire adult life. When he's not on Facebook or exploring San Francisco, he's trying to travel the world. Dan is also a world traveler, taking an international trip every year.  He just came back from a few weeks in Thailand, where he ate anything and everything, just like Anthony Bourdain, his personal hero.  He can’t wait to go back.

John Beaven, Vice President, Ticket Sales, Golden State Warriors

John Beaven is entering his 13th season with the Golden State Warriors organization, his third as the team’s vice president of ticket sales. In his current role, Beaven is responsible for overseeing all aspects of the team’s season ticket sales efforts, while also providing analysis and strategic planning for season ticket, group, and individual ticket sales initiatives.

Prior to being promoted to his current role, Beaven most recently served three years as the team’s executive director of ticket sales, including the summer of 2013 when the team surpassed 14,000 season ticket holders for the first time in franchise history. Previously, he also served as the team’s director of group sales for three seasons, during which time he helped double the department’s annual sales numbers and managed to eclipse the league benchmark of 3,000 departmental group tickets sold per game for the 2009-10 season. He originally joined the organization in 2003 as a season ticket account executive before being named group sales manager two years later.

A native of London, England, Beaven spent his childhood in Sacramento before receiving his bachelor’s degree in general biology from University of California, San Diego in 2002. John currently resides in Potrero Hill with his wife, Tarah, and their dog, Taz. He also has a daughter, Sara Beaven. 

Theo Ellington, Director of Public Affairs, Golden State Warriors

​​​Ellington joins the Warriors most recently from San Francisco’s Commission on Community Investment and Infrastructure overseeing the implementation of several major development projects in the Bayview Hunter’s Point, Mission Bay, and Transbay neighborhoods of San Francisco. In addition, Ellington worked as an operations and programming consultant for local nonprofits and technology firms in San Francisco.

Prior to his commission appointment by Mayor Edwin Lee, Ellington was the founding president of the Black Young Democrats of San Francisco where he led the organizing efforts opposing the predatory policing practice of ‘Stop-and-Frisk,’ which gained national attention. Ellington was also given the Local Hero Award by the San Francisco Bay Guardian newspaper for his political organizing efforts. In 2008, Ellington was appointed by then San Francisco Mayor Gavin Newsom to serve on the San Francisco Youth Commission, and shortly after, the Southeast Community Facilities Commission.

A graduate from Notre Dame de Namur University with a degree in Political Science and Business Administration minor, Ellington is also a Board Member of the historic Bayview Opera House; directed and produced a short documentary The Homeless Orchestra; and worked on multiple political campaigns on both local supervisorial and city-wide mayoral races garnering community organizing acumen. Ellington is also pursuing a Master’s degree from the University of San Francisco in Urban Affairs.


​​Tourism Outlook 
State Tourism, Inbound International Tourism Trends, etc. - the update you wanted 

Tom Kiely

Executive Vice President, Tourism

San Francisco Travel

Join us for our Fisherman's Wharf Tourism Summit!

Mark your calendars for Thursday, March 24, 2016, the date of our Tourism Summit at the Sheraton Fisherman's Wharf​ (2500 Mason Street).

The Fisherman's Wharf Tourism Summit is a half-day conference highlighting insights and updated information regarding a range of topics affecting businesses today. 

Increase your industry knowledge, develop strategies, and take home new tools to enhance your business.

Fisherman's Wharf Tourism Summit Agenda
8:30 am      Registration (coffee & pastries)
9:00 am      Panel 1 (Tourism)
10:30 am    Panel 2 (Social Media)
11:45 am    Break
12:00 pm    Lunch
12:30 pm    Speaker from Golden State Warriors
Special Luncheon Presentation by John Beaven, Vice President, Ticket Sales & Services & Theo Ellington, Director of Public Affairs with the Golden State Warriors

Welcome to Historic

Registration (includes lunch): $75.00 for Members; $95.00 for Non-Members​ - CLICK HERE TO REGISTER
Registration (includes lunch): $75.00 for Members; $95 for Non-Members​ - CLICK HERE TO REGISTER
Ana Lucia Novak
CEO & Founder
Registration (includes lunch): 
$75.00 for Members; $95.00 for Non-Members - CLICK HERE TO REGISTER​​

See panelist bios below

Nina Ramos

Director of International Market and Tourism Development

San Mateo County Convention and Visitors Bureau

San Francisco Fisherman's Wharf

Lewis Krell
Director of Business Development
Dan Rosenbaum
Senior Manager, Content and Social Media Marketing