Welcome to Historic

San Francisco Fisherman's Wharf

The Fisherman’s Wharf Merchants Association was founded in 1946 to provide excellent member service and a strong unified voice that will ensure the growth of our community.  Our vision is to preserve the history and guarantee the future health and success of the fishermen and merchants of Fisherman's Wharf.

Membership is open to all businesses and individuals that want to be support and participate in an engaging Fisherman’s Wharf Community.


  • A network of over 100 active members

  • Increased exposure for your products, services and/or facilities

  • ​Access to numerous opportunities designed to assist members in increasing their share of Wharf business including: 


​​                              - Monthly Electronic Newsletter e-mailed to over 6,000 consumers

​​                              - Website exposure on www.fishermanswharf.org (averaging 40,000 unique visitors per

​​                                month; higher in peak summer months), including a single rotating tile ad on the

                                Plan A Visit pages, as well as the Calendar of Events 

​​                              - Online Membership Directory, including Officers & Board of Governors 

                                and Committee Members

​​​​                              - Member networking and resource opportunities

                              - Monthly General Membership Luncheons featuring informative speakers and updates

                              - Special Events, including the Annual Fisherman’s Wharf Golf Tournament;

                                Annual Crab Feed & Silent Auction Fundraiser; Social Mixers; and Holiday Party

  • Opportunity to actively serve on one or more of several committees and sub-committees
  • Community and Charitable Endeavors, including the San Francisco Police Youth Fishing
  • Program and the Fishermen’s and Seamen’s Memorial Chapel
  • “Strength in Numbers” for City/State/Federal Policy Involvement – Provides group approach and resources for lobbying efforts and priorities
  • Shared Vision/Branding our Shared Product – Consistent interaction with fellow community leaders and businesses helps us all to solidify a "shared vision" to better support and drive the "branding" of our community's Fisherman's Wharf "product."