Merry Merchant Competition

Stores, restaurants, and attractions are all feeling merry at the wharf this year! Take a walk throughout the Fisherman's Wharf neighborhood and view an array of holiday displays. Four winning businesses will be chosen by community member judges. One winner from each of the following categories will be chosen: Traditional, The Griswold, Best Wharf Spirit, and Best Christmas Tree Display. Visitors and locals are invited to peruse the Wharf and view every display from November 25th through January 1st. 


SF Whale Tours at PIER 39 for The Griswold with the most excessive display of lights, ornaments, and decorations. 

Madame Tussauds at 145 Jefferson Street for Best Christmas Tree with the most colorful display of ornaments, garlands, and bows. 

Christmas in San Francisco at PIER 39 for The Traditional with a display that best captured the classic holiday feel. 

The Wharf Store at 398 Jefferson Street for Best Wharf Spirit with a display that captured the essence of Fisherman’s Wharf’s nautical theme. 

Explore the Wharf