Ready, set, shop small with holiday hauls along the pier as we reveal this year's can't-miss offers at Wharf retailers. 

Christmas in San Francisco Store - Fisherman's Wharf PIER 39
Christmas in San Francisco 

Discover distinctive holiday keepsakes designed and made locally at Christmas in San Francisco. Their ornament collection ranges from minimalist modern to traditional vintage, with many personalized on-site to commemorate your special memories. Visitors worldwide cherish these handcrafted San Francisco mementos, such as the Golden Gate Bridge etched in glass or a 3D cable car modeled in pewter.

As the destination for localized holiday décor in the Bay Area since 1964, Christmas in San Francisco carries on a beloved tradition of decking halls and trees with city scenes, iconic landmarks, and more. Their website also ships signature SF-style season greetings to spread cherished landmark cheer.

The Wharf Store 

Where Fisherman's Wharf vitality meets yuletide treasures, there's the one-of-a-kind Wharf Store lighting up Jefferson Street with maritime magic. More than just bait crates and crab pots, this fourth-generation family shop brims with hallmark holiday finds for San Francisco fans, near and far.

Hard Rock Shop - HolidaysRock Shop 

Famous for its vast collection of artist and music-themed apparel, ornamental souvenirs, and memorabilia pieces, the Rock Shop is every fan’s dream store. Stock up on signature pajamas and shirts or grab the ultimate gift for the guitar hero in your life—collectible pins, jewelry, glassware, and more boasting the iconic Hard Rock emblem. Crush the holiday shopping rush with help from these local legends of rock retail.

V Boutique at the Cannery 

Nestled along the bustling stretch of Jefferson Street, V Boutique brings bohemian character and chic vintage finds to the heart of Fisherman's Wharf. Whether seeking statement jewelry, a cozy winter knit or that perfect NYE party dress, owner Victoria curates racks and shelves with rare, recycled fashions you won't find anywhere else in the city. The ideal place to uncover distinctive gifts and your own holiday party look; V Boutique makes shopping small a joyous experience. Mosey the creaking wood floors to appreciate Victoria's keen eye for quality second-hand pieces with a modern edge. For holiday shoppers and vintage collectors alike, a true San Francisco gem awaits discovery this season at V Boutique. 

ITSUGAR Flagship Store Fisherman's WharfIT’SUGAR 

This holiday season, stuff stockings sweet with IT'SUGAR—the trendiest candy store for all ages on Jefferson Street. From their colossal, three-story candy department, fill festive socks to the brim (literally) with 30+ kinds of exclusive holiday candy creations. Savor their signature Jinglebearies, milk chocolate covered gummy bears dressed to the nines in Santa caps and scarves. Or go for glossy packs of IT'SUGAR Exclusive Frosty Nerds, pillow-shaped marshmallows drenched in crushed candy coating. Giant mega-packs of classic treats also get dressed up for the holidays like rainbow ribbons wrapped around exclusive Sour Patch Kids. And sprinkle in holiday plush pals like Olaf and The Grinch to really make spirits bright. With shelves upon shelves of novel nibbles you won't find anywhere else, IT'SUGAR turns forgotten fruitcake fiascos into sweet success sure to delight the young and young at heart! 

Send Buena Vista Cheer by Sleigh This Year 

From stocking stuffers to treasures to put under the tree, the Buena Vista Gift Shop has you covered this holiday season, with gifts for just about everyone on Santa's “good” list. And whether by reindeer or UPS, they’ll get it shipped for you! New in the shop this season are t-shirts, fridge magnets, and greeting cards featuring Buena Vista's exclusive design of their famous Irish coffee, first introduced in November 1952. In addition, they offer an appealing selection of Buena Vista logo apparel, glassware, gift sets, and collectibles. Fans of the Buena Vista and San Francisco will especially appreciate the charming collection of custom, hand-blown holiday ornaments, as well as quality art prints featuring the works of famous artists who’ve paid visual tribute to the Buena Vista, rendered in watercolor, oils, and film. 

Cable Car next to the Buena Vista Cafe in San Francisco