Welcome to
Fisherman's Wharf
Curious Kiddos
Are you looking for a family-friendly Wharf experience? Follow this fun-filled itinerary to give the…
Locals Hidden Gems
Fisherman’s Wharf is known for its most iconic landmarks. But the more you get to know this…
Art Aficionado
Take this art walk and gallery-hop and enjoy the artistic highlights of the Fisherman’s Wharf…
Classic Romantic
Are you and your better half looking for the best spots in San Francisco to celebrate your love this…
Nautical Nut
Land lovers need not apply! This itinerary is for seafaring boat-lovers and nautical history…
Locals Secrets
Does Fisherman’s Wharf make you think of lollygagging tourists, street performers, and chains…
Let's Get Cracking! Fresh Crab is Here
The arrival of Dungeness crab season in Fisherman's Wharf is one of those squeal-worthy…
Hidden Gems in the Wharf
- 12 min read
Hidden Gems in the Wharf Fisherman’s Wharf is known for its most iconic landmarks – The Golden Gate Bridge, Alcatraz, Ghirardelli Square, and PIER 39. But the more you get to know this waterfront…
'Tis the Season: MerryTime at the Wharf
- 7 min read
We’re bringing Holiday cheer to the Pier this year! Fisherman’s Wharf is the most visited neighborhood in San Francisco and this year locals and visitors alike can come and make new Holiday memories…
Rookies in the Wharf: Park Smart
- 8 min read
How To Park Smart in Fisherman’s Wharf If there’s one neighborhood that visitors — both first-timers and many-timers — associate with San Francisco, it’s Fisherman’s Wharf. It’s a historic waterfront…
No Sharks, Just Great Whites!
- 4 min read
Now is the perfect time of year to experience great whites on the San Francisco Bay! Join owner operators Brian Smith and Captain Evan Vera-Martinez and Wine Tasting on the Bay aboard their 45-foot…
family-friendly things to do
Fisherman's Wharf is the most family-oriented place in San Francisco and contains the highest concentration of activities for families with children. Some popular activities for kids are visiting the Aquarium of the Bay at PIER 39, or eating world famous Ghirardelli chocolate.
