Fisherman's Wharf Sign on Jefferson and Taylor
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Welcome to

Fisherman's Wharf

Our businesses are open. After many months of dreaming of welcoming visitors back to our iconic corner of San Francisco, our doors are open! Visitors and locals alike can enjoy indoor and outdoor dining, unique shopping, bay cruises, fun family attractions and museums, as well as amazing outdoor activities!



Find both must-sees and off-the-beaten path Wharf spots in these itineraries curated by local experts.

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what's up wharf

  • 3 min read

One of Fisherman’s Wharf’s most memorable experiences is a whale watching tour of the San Francisco Bay, and this time of year, you don’t have to travel far to see a dramatic spout or a powerful fluke…

  • 9 min read

Sometimes a weekend getaway is in your backyard! This is especially true if you happen to live in one of the world’s most beautiful cities like San Francisco, where practically every nook and cranny…

Holiday 3 min read

MerryTime at The Wharf

  • 3 min read

Fisherman’s Wharf is the most visited neighborhood in San Francisco and this year visitors can come and make new holiday memories with holiday trees, festive lights, special events and unique tours.

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family-friendly things to do

Fisherman's Wharf is the most family-oriented place in San Francisco and contains the highest concentration of activities for families with children. Some popular activities for kids are visiting the Aquarium of the Bay at PIER 39, or eating world famous Ghirardelli chocolate.

wharf history

One of the great pleasures of visiting San Francisco is a stroll along this city’s historic Fisherman’s Wharf. Here, visitors can peer down at the fishing crafts riding in the calm water, or pause to watch fishermen mending a net.

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