Fisherman's Wharf Sign on Jefferson and Taylor
iconically yours

Welcome to

Fisherman's Wharf

Visitors and locals alike can enjoy indoor and outdoor dining, unique shopping, bay cruises, fun family attractions and museums, as well as amazing outdoor activities!

 

itineraries

Find both must-sees and off-the-beaten path Wharf spots in these itineraries curated by local experts.

Discover More
1 OF 6

what's up wharf

Attractions 4 min read

No Sharks, Just Great Whites!

  • 4 min read

Now is the perfect time of year to experience great whites on the San Francisco Bay! Join owner operators Brian Smith and Captain Evan Vera-Martinez and Wine Tasting on the Bay aboard their 45-foot…

  • 8 min read

How To Park Smart in Fisherman’s Wharf If there’s one neighborhood that visitors — both first-timers and many-timers — associate with San Francisco, it’s Fisherman’s Wharf. It’s a historic waterfront…

Whale Tour 3 min read

When You See a Spout, Shout It Out!

  • 3 min read

One of Fisherman’s Wharf’s most memorable experiences is a whale watching tour of the San Francisco Bay, and this time of year, you don’t have to travel far to see a dramatic spout or a powerful fluke…

  • 2 min read

With accolades from sources including Michelin Guide , Where, and Lonely Planet , Fisherman's Wharf is featured on TripExpert.com as one of the top attractions in San Francisco. This is the 5th…

See All Posts

family-friendly things to do

Fisherman's Wharf is the most family-oriented place in San Francisco and contains the highest concentration of activities for families with children. Some popular activities for kids are visiting the Aquarium of the Bay at PIER 39, or eating world famous Ghirardelli chocolate.

wharf history

One of the great pleasures of visiting San Francisco is a stroll along this city’s historic Fisherman’s Wharf. Here, visitors can peer down at the fishing crafts riding in the calm water, or pause to watch fishermen mending a net.

Learn More
Learn More