Fisherman's Wharf Sign on Jefferson and Taylor
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Fisherman's Wharf

Visitors and locals alike can enjoy indoor and outdoor dining, unique shopping, bay cruises, fun family attractions and museums, as well as amazing outdoor activities!



Find both must-sees and off-the-beaten path Wharf spots in these itineraries curated by local experts.

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what's up wharf

  • 7 min read

We’re bringing Holiday cheer to the Pier this year! Fisherman’s Wharf is the most visited neighborhood in San Francisco and this year locals and visitors alike can come and make new Holiday memories…

  • 8 min read

How To Park Smart in Fisherman’s Wharf If there’s one neighborhood that visitors — both first-timers and many-timers — associate with San Francisco, it’s Fisherman’s Wharf. It’s a historic waterfront…

Attractions 4 min read

No Sharks, Just Great Whites!

  • 4 min read

Now is the perfect time of year to experience great whites on the San Francisco Bay! Join owner operators Brian Smith and Captain Evan Vera-Martinez and Wine Tasting on the Bay aboard their 45-foot…

  • 2 min read

With accolades from sources including Michelin Guide , Where, and Lonely Planet , Fisherman's Wharf is featured on as one of the top attractions in San Francisco. This is the 5th…

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family-friendly things to do

Fisherman's Wharf is the most family-oriented place in San Francisco and contains the highest concentration of activities for families with children. Some popular activities for kids are visiting the Aquarium of the Bay at PIER 39, or eating world famous Ghirardelli chocolate.

wharf history

One of the great pleasures of visiting San Francisco is a stroll along this city’s historic Fisherman’s Wharf. Here, visitors can peer down at the fishing crafts riding in the calm water, or pause to watch fishermen mending a net.

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