Fisherman's Wharf Sign on Jefferson and Taylor
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Fisherman's Wharf

Visitors and locals alike can enjoy indoor and outdoor dining, unique shopping, bay cruises, fun family attractions and museums, as well as amazing outdoor activities!



Find both must-sees and off-the-beaten path Wharf spots in these itineraries curated by local experts.

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what's up wharf

Restaurants 9 min read

A Guide to Iconic Restaurants

  • 9 min read

Discovering Fisherman's Wharf's Timeless Tastes If you were lucky enough to gaze upon the bay from Fisherman's Wharf in the early 1900s, you would see San Francisco's bustling fishing fleet in its…

Attractions 12 min read

Hidden Gems in the Wharf

  • 12 min read

Hidden Gems in the Wharf Fisherman’s Wharf is known for its most iconic landmarks – The Golden Gate Bridge, Alcatraz, Ghirardelli Square, and PIER 39. But the more you get to know this waterfront…

  • 8 min read

How To Park Smart in Fisherman’s Wharf If there’s one neighborhood that visitors — both first-timers and many-timers — associate with San Francisco, it’s Fisherman’s Wharf. It’s a historic waterfront…

Attractions 4 min read

No Sharks, Just Great Whites!

  • 4 min read

Now is the perfect time of year to experience great whites on the San Francisco Bay! Join owner operators Brian Smith and Captain Evan Vera-Martinez and Wine Tasting on the Bay aboard their 45-foot…

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family-friendly things to do

Fisherman's Wharf is the most family-oriented place in San Francisco and contains the highest concentration of activities for families with children. Some popular activities for kids are visiting the Aquarium of the Bay at PIER 39, or eating world famous Ghirardelli chocolate.

wharf history

One of the great pleasures of visiting San Francisco is a stroll along this city’s historic Fisherman’s Wharf. Here, visitors can peer down at the fishing crafts riding in the calm water, or pause to watch fishermen mending a net.

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