Things to Do in SF at the Wharf
There’s something for everyone at Fisherman’s Wharf!
The Wharf is home to some of the best things to do in San Francisco.
From must-see SF attractions and activities to free, fun, and exciting things to do year-round, Fisherman’s Wharf is the ultimate destination for unforgettable experiences.
That’s true whether:
- You’re a visitor or a local.
- You’re with family, friends, a date, or no one at all.
- You’re looking for cheap SF fun, more indulgent experiences, or anything in between.
- You’re planning to visit the Wharf during the spring, summer, fall, or wintertime.
With a rich history, thrilling attractions, and nearly limitless opportunities to experience new things, there’s always something to see, do, and enjoy at the Wharf!
To find the perfect things to do on your next visit to Fisherman’s Wharf, keep exploring this page, clicking on any links to learn more about:
Best Things to Do at the Wharf
There’s no short answer to the question, What are the best things to do at Fisherman’s Wharf?
That’s because the Wharf is one of San Francisco’s most iconic destinations for once-in-a-lifetime experiences, unbelievable attractions, and delightful activities for guests of all ages.
With that, the best things to do in SF at the Wharf will depend on what kind of experience you’re looking to have, who you’re with, and when you plan to be here.
Whatever those details look like for you, your next trip to the Wharf could include amazing food, mind-blowing art, fun sea adventures, animal encounters, cool street performers, one-of-a-kind shopping, and so much more.
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The Wharf’s many attractions, adventures, and activities cater to various interests. Some of the most fun and popular options include (and are by no means limited to):
- PIER 39: With a vibrant atmosphere and tons of things to do, PIER 39 lets you watch playful sea lions, explore unique shops, and savor fresh seafood with stunning views of the Bay. With family-friendly attractions, street performances, and an ideal location next to some iconic landmarks, PIER 39 is an essential stop for anyone who wants a waterfront experience jam-packed with fun.
- Alcatraz Tours: A visit to the infamous Alcatraz Island offers an intriguing glimpse into its notorious history as one of the roughest federal penitentiaries to ever exist in the U.S. Accessible by ferry, Alcatraz tours will take you through legendary, infamous tales of the prison’s well-known inmates, daring escape attempts, and more.
- Ghirardelli Square: Once the site of the renowned Ghirardelli Chocolate Factory, this historic square is now home to boutiques, wine-tasting rooms, and the original Ghirardelli Ice Cream and Chocolate Shop, where visitors can indulge in decadent sundaes and rich chocolate treats.
- SkyStar Wheel: Standing at 150 feet, the SkyStar Wheel offers panoramic views of San Francisco's skyline and waterfront. Each climate-controlled gondola provides a comfortable and scenic ride, making it a popular SF attraction for families and couples.
Bike and Segway Tours: Exploring Fisherman's Wharf and surrounding areas on a bike or segway can be an ideal way to cover more ground, enjoy the fresh air, and make the most of any San Francisco tour. These guided tours often include routes to world-famous sites, like the Golden Gate Bridge, along with insightful commentary about the City's history and landmarks.
- Bay Cruises: Embarking on a bay cruise can give you breathtaking views of some of the most iconic SF landmarks. These cruises offer unique perspectives of the City skyline and the Bay's natural beauty. They can also involve fun activities, like sailing, wine tasting, dinner, and more.
- Whale Watching Excursions: Seasonal whale watching tours depart from Fisherman's Wharf, offering the chance to observe majestic marine mammals in their natural habitat. These excursions are both educational and thrilling, making them a favorite among nature enthusiasts, families, and many others.
These and other things to do at the Wharf can make for a truly fun-filled day, weekend, or longer visit, giving you a wonderful taste of the City’s unique charm and enduring magic.
They’re also some of the reasons why many visitors and locals make it a point to spend time at the Wharf — and why Fisherman’s Wharf has been a top destination in San Francisco for over a century.
- PIER 39: With a vibrant atmosphere and tons of things to do, PIER 39 lets you watch playful sea lions, explore unique shops, and savor fresh seafood with stunning views of the Bay. With family-friendly attractions, street performances, and an ideal location next to some iconic landmarks, PIER 39 is an essential stop for anyone who wants a waterfront experience jam-packed with fun.
Popular Things to Do
PIER 39
Discover the unique charm of PIER 39, with several fun things to do for guests of all…
Alcatraz
Discover the haunting history of Alcatraz Island, where notorious criminals once…
Ghirardelli Square
Indulge in the rich flavors of Ghirardelli Square, a historic chocolate lover’s…
SkyStar Wheel
Soar above SF on the SkyStar Wheel and take in panoramic views of the waterfront, the…
More Fun Things to Do
Bike & Segway Tours
Explore the scenic beauty of San Francisco with guided bike and Segway tours…
Bay Cruises
Set sail on a Bay Cruise from Fisherman’s Wharf and experience stunning views of the…
Whale Watching
Embark on an exciting whale watching tour from Fisherman’s Wharf and observe majestic…
Free Things to Do in SF at the Wharf
Exploring Fisherman’s Wharf doesn’t have to break the bank! That’s why the Wharf is a hot spot for those looking for free things to do in San Francisco.
From cultural experiences and entertainment to historical journies, unique photo ops, and beyond, the Wharf offers countless opportunities for exceptional experiences without having to spend a dime.
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There are always exciting, fun, and free things to do at Fisherman’s Wharf! Some of free favorites include (and are not limited to):
Sea Lions at PIER 39: Playful sea lions have made PIER 39's K-Dock their home for decades, delighting visitors with their spirited antics and distinctive barks. Observing these charismatic marine mammals up close and in the “wild” can be a truly amusing, enjoyable, and memorable part of any visit to the Wharf.
- Umbrella Alley: Inspired and wonderfully imaginative, Umbrella Alley features colorful murals and whimsical umbrella art installations that can be perfect for Instagram-worthy photos. This interactive alleyway is a creative hotspot that breathes life into local art, with regular updates to its installation. So, one visit to Umbrella Alley is never enough for true art lovers!
- The Truhlsen-Marmor Museum of the Eye: Offering a fascinating journey into the science and history of vision, The Truhlsen-Marmor Museum of the Eye is home to engaging exhibits on everything from eye anatomy to groundbreaking medical innovations. Perfect for curious minds of all ages, this free museum at Fisherman’s Wharf provides a unique blend of education and discovery that can be as enlightening as it is mesmerizing and mind-bending.
Free Attractions & Activities
Sea Lions
Visit the famous sea lions at Fisherman’s Wharf, a lively and free attraction where…
Umbrella Alley
Step into Umbrella Alley, an ultra-creative, vibrant, and Instagram-worthy spot at…
Truhlsen-Marmor Museum of the Eye
Explore the fascinating world of vision at the Truhlsen-Marmor Museum of the Eye…
More Free Things to Do at the Wharf
Discover more free adventures at Fisherman’s Wharf, from scenic waterfront walks to…
Things to Do with Kids
As a thriving center for family fun in San Francisco, Fisherman’s Wharf has almost endless activities and experiences for kids of any age.
With opportunities to explore, let loose, and relish so many wonders, the Wharf can be an ideal destination for families with young children, tweens, and anyone who’s just a child at heart!
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Ready to show the kiddos in your life the time of their lives? If so, here are some perfect options for things to do with kids at Fisherman’s Wharf in SF:
- Aquarium of the Bay: Explore the underwater world of the deep blue sea at Aquarium of the Bay, where kids can walk through mesmerizing glass tunnels surrounded by over 20,000 sea creatures, including sharks and jellyfish. This hands-on experience also features touch pools where little ones can safely interact with sea stars and bat rays, making it interactive, educational, and thrilling.
- Cartoon Art Museum: Here, kids can immerse themselves in the whimsical world of comics, cartoons, and animation, diving into interactive exhibits and workshops designed to inspire creativity. With playful displays of beloved characters and behind-the-scenes insights, the Cartoon Art Museum is a charming blend of laughter, history, and so much more, with a little something for the whole family.
- Ripley’s Believe It or Not!: Explore the weird and wonderful at Ripley’s Believe It or Not!, where kids can marvel at mind-blowing optical illusions, bizarre artifacts, and engaging exhibits. This memorable adventure can spark curiosity and awe with its mix of oddities and eccentric items from around the globe.
- Musée Mécanique: Step back in time at Musée Mécanique, a treasure trove of vintage arcade games and mechanical marvels. In the digital age of virtual reality and artificial intelligence, kids will love trying out old-school games and coin-operated contraptions, taking in a nostalgic and fun hands-on experience unlike anything else.
- Aquarium of the Bay: Explore the underwater world of the deep blue sea at Aquarium of the Bay, where kids can walk through mesmerizing glass tunnels surrounded by over 20,000 sea creatures, including sharks and jellyfish. This hands-on experience also features touch pools where little ones can safely interact with sea stars and bat rays, making it interactive, educational, and thrilling.
Attractions & Activities for Kids
Aquarium of the Bay
Dive into the wonders of marine life at Aquarium of the Bay. Walk through mesmerizing…
Cartoon Art Museum
Spark unbridled creativity with kids at the Cartoon Art Museum, featuring rotating…
Ripley's Believe It or Not!
Step into the bizarre and extraordinary at Ripley’s Believe It or Not! Discover…
Musée Mécanique
Step back in time at Musée Mécanique, a captivating arcade museum. Enjoy hands-on fun…
As San Francisco’s most popular visitor destination, Fisherman’s Wharf offers a wide range of land and sea activities.
Things to Do for Young Adults
Want an unbeatable mix of adventure, entertainment, and iconic San Francisco vibes?
If so, you’ll find it at the Wharf!
Unlike any other destination in San Francisco, Fisherman’s Wharf has a wide variety of land-meets-sea experiences, with practically unlimited opportunities for:
- Instagramable moments
- Waterfront adventures
- BIG fun in the City.!
That can mean anything from phenomenal cuisine and fancy craft cocktails to captivating entertainment, tours, activities, and beyond.
Whether you want to make a splash on the nightlife scene or enjoy a laid-back day by the Bay, the Wharf promises richly exciting experiences that are dynamic, riveting, and nothing short of magical.
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Want to enjoy a fun day or night in the City with friends, a date, or work colleagues? If you’re looking for a great time and more options for things to do, then you’ll want your plans to involve the Wharf!
Some cool things for young adults at the Wharf are:
- GoCar Tours: GoCar Tours are an exhilarating, unconventional way for young adults (and others) to explore San Francisco, with GPS-guided, zippy little cars that give you a narrated tour as you drive. This is a fun mix of adventure and sightseeing, perfect for those who enjoy exploring the City at their own pace.
- Escapology: Put your logic, problem-solving, and teamwork skills to the test at Escapology, a themed escape room experience with immersive challenges. Designed with intriguing concepts, puzzles, and “mysteries,” Escapology is a thrilling activity that can bring groups together to deliver one-of-a-kind experiences.
- Anchorage Square Shopping: This vibrant shopping hub is filled with trendy stores, hip dining spots, and tons of entertainment options, making it a great hangout spot for young adults.
- Red and White San Francisco Bay Cruises: These Bay Cruises offers breathtaking views of the City’s most famous landmarks, including the Golden Gate Bridge and Alcatraz, from the water. Equal parts serene and exhilarating, Red and White SF Bay Cruises can be perfect for young adults looking new adventure and experiences.
- GoCar Tours: GoCar Tours are an exhilarating, unconventional way for young adults (and others) to explore San Francisco, with GPS-guided, zippy little cars that give you a narrated tour as you drive. This is a fun mix of adventure and sightseeing, perfect for those who enjoy exploring the City at their own pace.
Activities & Attractions for Young Adults
GoCar Tours
Experience San Francisco like never before with GoCar Tours, where GPS-guided…
Escapology
Test your wits and teamwork at Escapology, an immersive escape room experience. Solve…
Anchorage Square Shopping
Shop, dine, and unwind at Anchorage Square, a vibrant shopping destination at the…
Red and White San Francisco Bay Cruises
Set sail with Red and White San Francisco Bay Cruises, offering unforgettable…
Things to Do at Night
The Wharf comes alive at night with a scintillating blend of lights, international flavors, and extraordinary nightlife.
In fact, a night at the Wharf can start with:
- A stroll along illuminated piers
- Dinner at a world-class restaurant
- Drinks at one of the many watering holes along the waterfront
- A sunset ride on the SkyStar
- And more!
Whether the evening means winding down or turning it up, the Wharf at night is unlike anywhere else in the City — or the world!
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When the sunsets, an evening at the Wharf can be absolutely sublime, especially when it includes:
- Waterfront dinner and/or drinks: Treat yourself to an excellent meal that’s nothing short of first-class — or that offers the flawlessly cozy experience you may be craving. From lively pubs and charming restaurants to chic dining spots and world-class seafood, Fisherman’s Wharf is where you can savor some of the best dinner and drinks in the City.
- SkyStar Wheel: Romantic and thrilling all at once, the SkyStar Wheel offers an unbeatable nighttime experience complete with stunning San Francisco views of the sparkling City skyline and a star-lit Bay. The glowing Ferris wheel can be a magnificent way to end the day, take a break from walking around, or kick off your magical evening at the Wharf.
- A sunset bay cruise: Sail around the Bay for 90 minutes at sunset on a spacious catamaran that will take you by the Golden Gate Bridge. Offered through Adventure Cat Sailing Charters, this sunset Bay sail can be a romantic, serene, and enchanting way to see the City at dusk while experiencing the Bay as the sun dips below the horizon, painting the water in divine shades of gold and pink.
- Wine tasting: Enjoy an elegant night out with wine tasting at one of Fisherman’s Wharf’s chic wine bars or tasting rooms, where you and your party can experience local California wines in a relaxed, sophisticated setting. This can be a superb option for wine enthusiasts, as well as large or small groups and anyone looking to unwind in style.
- Waterfront dinner and/or drinks: Treat yourself to an excellent meal that’s nothing short of first-class — or that offers the flawlessly cozy experience you may be craving. From lively pubs and charming restaurants to chic dining spots and world-class seafood, Fisherman’s Wharf is where you can savor some of the best dinner and drinks in the City.
Exciting Nighttime Activities
Dinner & Drinks
Savor the mind-blowing flavors of Fisherman's Wharf with waterfront dining, craft…
SkyStar Wheel
Soar above the city on the SkyStar Wheel, taking in breathtaking nighttime views of…
Sunset Bay Cruises
Set sail on a sunset bay cruise and watch the sun dip behind the Golden Gate Bridge…
Wine Tasting
Indulge in a night of wine tasting, savoring fine vintages in style. Sip and enjoy…
More Things to Do at the Wharf
If you’re looking for unique things to do, indoor things to do, or just other options at Fisherman’s Wharf, you won’ be disappointed!
Whether you want off-the-beaten-path fun, rain-friendly activities, or just something novel or different, you can find it at the Wharf!
More at the Wharf
Little Chapel & Inner Lagoon
Step into the serene beauty of the Memorial Chapel, a hidden gem at the Wharf. Its…
Art Galleries & Collectibles
Explore art galleries and collectibles, where local talent and unique treasures offer…
Hidden Gems
Uncover hidden gems, from tucked-away cafes to secret viewpoints with stunning bay…
Local Secrets
Dive into the local secrets, where lesser-known spots offer unforgettable…
Itineraries
Something for everyone.