MerryTime at the Wharf
Celebrate the holiday season in San Francisco's historic waterfront destination. With activities all the way from Pier 39 to Ghirardelli Square, holiday cheer won't be hard to find during MerryTime at the Wharf. With so many exciting activations this season, there's something for the entire family!
Holiday Magic by the Bay
Santa's Cable Car
Get ready for a uniquely San Francisco holiday moment! Join us on December 13 from 11AM-4PM at the Hyde/Beach Cable Car Turnaround for Santa’s Cable Car, presented in partnership with Muni. Enjoy FREE photos with Santa aboard an iconic cable car as we celebrate the season in true SF style.
Bring your family, friends, and festive spirit for this cheerful waterfront tradition—perfect for holiday cards, keepsakes, and unforgettable memories. Don’t miss out on this classic San Francisco holiday experience!
MerryTime Market at the Wharf
Join us for a festive evening at MerryTime Market at the Wharf! Stroll through a charming waterfront pop-up filled with local makers, handcrafted gifts, seasonal treats, and plenty of holiday cheer. Enjoy family-friendly fun while supporting small businesses in one of San Francisco’s most iconic neighborhoods.
Join us at the Crab Wheel Plaza from 4-8pm on both Friday, December 12th and Saturday, December 13th.
The holidays are here — and they‘re merrier, brighter, and happier at PIER 39. Witness dazzling…
Enjoy holiday magic with live music, Santa photos, a cozy local makers market, a Menorah Lighting…
