Little Embarcadero
The Embarcadero between PIER 39 and Pier 45
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The Embarcadero between PIER 39 and Pier 45
Above: aerial view of Little Embarcadero activation area
*Please note: 3 kiosk operators from the June 2024 round of applications have been chosen. Though there are no current openings for kiosk operators, the FWCBD will continue to accept applications and review for any future openings or additional kiosks.
The Fisherman’s Wharf Community Benefit District is seeking up to four local businesses to operate kiosks for a short-term activation on the Little Embarcadero, between the PIER 39 property line adjacent to Powell Street and Pier 45 (see map of locations below). The Fisherman’s Wharf Community Benefit District (FWCBD) is working alongside the Port of San Francisco to curate an engaging visitor experience that assists in driving foot traffic throughout the neighborhood, complements what is currently offered at the Wharf and helps build the Fisherman’s Wharf brand (see project description below).
The following products and services are desired, but we are open to proposals for others:
Operators must share the container space with the FWCBD staff so they can access the container to load and unload tables, chairs, and other activities, which will be stored overnight and removed during operating hours.
Tables and seating may be used by customers and by the public.
Chosen operators will be permitted to operate for six months. If operators comply with the rules and regulations outlined below and want to proceed beyond 6 months, there will be an opportunity to extend the contract for an additional time period, at FWCBD discretion.
The FWCBD will provide a small start-up grant to operators (see below), and will require a revenue share of 10% of gross revenue above $1,500 per month after one month of operation. Net funding from the revenue share will go back into daily operational costs of the short-term activation programs.
The initial pop-up program application was closed in June 2024. Three applicants were chosen by the FWCBD. Though there are no current openings for kiosk operators, the FWCBD will continue to accept applications and review for any future openings or additional kiosks.
Special consideration will be given to existing Fisherman's Wharf businesses and Port of San Francisco business tenants.
Please proceed to the next page to submit your application.
The SF Port and the Fisherman’s Wharf Community Benefit District (FWCBD) are proposing installation of a temporary public space activation project at Fisherman’s Wharf that offers new amenities to enhance enjoyment of the area’s public spaces. The project is directly connected to the Port’s ongoing efforts to catalyze economic recovery. The goal of this activation is to create a robust temporary installation hosting positive, family-friendly, permitted, free and affordable activity.
Project components are all temporary and movable and are installed with the intention of rigorous monitoring for performance by Port and FWCBD staff; they will serve as prototypes for design, fixtures and activities that could be incorporated in future potential mixed-use development and/or capital improvements planned by the Waterfront Resiliency Program. Components aim to build on the area’s assets and emphasize enhanced use of area public spaces for leisure and play, while also responding to operational needs of commercial stakeholders and area businesses. The Port and FWCBD will use a combination of digital visitor data, sales data from kiosk container pop-ups, stakeholder interviews, and visitor surveys to evaluate the project within the first six months.
*The above map is a DRAFT, and is subject to change.