creating a roadmap for the future of retail at fisherman's wharf

The Retail Strategy

In 2018 the FWCBD commissioned an in-depth Retail Strategy report for Fisherman’s Wharf. The process of creating the document was a year-long collaborative effort between the FWCBD, Seifel Consulting, and the Retail Strategy Task Force (which included 15 property and business owners from the area). The project was partially funded by a grant from the Mayor’s Office of Economic and Work Force Development.

The strategy contains recommendations over a 5 year period and is a renewed effort to strengthen the district’s commercial mix and create new interest in the area from both local residents and visitors. The comprehensive document focuses on business, entertainment, appearance, safety, marketing, and the public realm. It also outlines how to maintain the momentum of the Wharf renaissance while simultaneously preserving the area’s unique historical ties and improving the iconic district, the only commercial retail street on the waterfront in San Francisco.

Want to learn more about the Retail Strategy? Email our office at info@fwcbd.com for more information.

Retail Opportunities & C2 Commercial Zoning

With the exception of downtown San Francisco, the Wharf is the city’s most dynamic commercial center, with over 250 retail establishments, 3,200 hotel rooms, and 20 exciting attractions, all within a compact thirty-block neighborhood. Fisherman’s Wharf is zoned C2 Commercial and has some of the least restrictive land-use requirements in San Francisco. Furthermore, the controls for formula retail that apply to most
San Francisco retailers do not extend to the Wharf, making it a welcoming location for national and international chains.

We envision San Francisco’s Fisherman’s Wharf to be a vibrant world-class destination that celebrates its unique history and historical importance while offering an unparalleled retail, dining, and entertainment experience that showcases the natural beauty of the waterfront.

Available Retail Space for Lease

The retail inventory at the Wharf is constantly changing. The information below was collected from real estate brokers, property owners, and by FWCBD staff.

Jefferson Street

Address	Square Footage	Broker/Contact	Email	Phone
281 Jefferson Street	1,000 Square Feet (20' x 50')	John Cannizzaro Cannizzaro Realty	john@cannizzaro-realty.com	(415) 795-2360
275 Jefferson Street	1,000 Square Feet (20' x 50')	John Cannizzaro Cannizzaro Realty	john@cannizzaro-realty.com	(415) 795-2360
269 Jefferson Street	1,000 Square Feet (20' x 50')	John Cannizzaro Cannizzaro Realty	john@cannizzaro-realty.com	(415) 795-2360
165 Jefferson Street	±3,250 Square Feet for retail or restaurant use.	David Blatteis Blatteis Realty Co.	dsblatteis@blatteisrealty.com	(415) 321-7488
155 Jefferson Street	±830 - ±8,954 retail plus outdoor seating potential. Potential for single-tenant identity. "Main and Main" location on Fisherman's Wharf- Directly across from Boudin's Bakery. Additional Broker Information.	Cameron Baird Avison Young	cameron.baird@avisonyoung.com	Cell: (415) 948- 9952
145 Jefferson Street	24,000 Square Feet on 3 floors. Restaurant, and café use.	PNhut deLeon-Cacal	pnhut@waxmuseum.com	(415) 345-0619
101 Jefferson Street at Mason Street	±3,280 Square Feet with entrances on both Jefferson and Mason streets. The owner desires a single tenant for the entire site.	David Blatteis Blatteis Realty Co.	dsblatteis@blatteisrealty.com	(415) 321-7488

Anchorage Square

Broker: Rhonda Diaz Caldewey, JLL San Francisco
Email: rhonda.diaz@am.jll.com

Phone: (415) 271-1900

Address	Square Footage
379 Jefferson Street at Leavenworth Street	400 Square Feet, corner unit.
333 Jefferson Street	9,149 Square Feet, formerly a national donut store.
333 Jefferson Street	1,963 Square Feet, formerly a popular quick-service food restaurant.
333 Jefferson Street	690 Square Feet, formerly a quick-service food counter.
333 Jefferson Street	908 Square Feet
333 Jefferson Street at Jones Street	382 Square Feet
333 Jefferson Street	607 Square Feet, formerly a popular quick-service food restaurant.
2801 Jones Street	307 Square Feet
2801 Jones Street	1,776 Square Feet
2901 Jones Street at Beach Street	12,000 Square Feet

*Additional office units and storage spaces are also available for lease.

455 North Point (with Taylor Street frontage)
Retail Anchor Opportunity

Broker: Julie Taylor, Colliers International
Email: julie.taylor@colliers.com
Phone: (415) 293-6293

• Serves prime north San Francisco neighborhoods
• Easy access
• Abundant free on-site parking
• Formula retail permitted
• Functional loading

Brochure Link

Address	Square Footage
2598 Taylor Street	±13,791 Square Feet total (ground floor ±7,222 Square Feet, second floor ±6,569 Square Feet). Adjacent surface-level parking, 20 spaces.
2552 Taylor Street & 455 North Point	2552 Taylor Street: 28,256 Square Feet total (ground floor 24,637 Square Feet, mezzanine 3,619 Square Feet). Bridge to 455 North Point second floor ±21,203. Basement parking with 109 spaces.
2550 Taylor Street	±29,586 Square Feet total (ground floor ±12,763 Square Feet, second floor ±16,823 Square Feet).

555 North Point

Broker: Susie Hall, Cushman Wakefield
Email: susie.hall@cushwake.com
Phone: (415) 658-3692

• Formula retail allowed
• Centrally located between the waterfront and North Beach
• Flexible footprints
• Strong 7-day per week traffic and retail co-tenancy

Available Units	Square Footage
A	950 Square Feet
B	935 Square Feet
C	700 Square Feet

2826-2830 Jones Street

Broker: John Cannizzaro
Email: john@cannizzaro-realty.com
Cell Phone: (415) 795-2360

Address	Square Footage
2826 Jones Street	750 Square Feet
2828 Jones Street	600 Square Feet
2830 Jones Street	816 Square Feet

Taylor Street Retail
At the Hyatt Centric Fisherman's Wharf

Broker: Susie Hall, Cushman Wakefield
Email: susie.hall@cushwake.com
Phone: (415) 658-3692

Address	Square Footage
2595 Taylor Street	1,260 Square Feet, turnkey retail.
2555 Taylor Street	935 Square Feet, special features - electricity.
2501 Taylor Street	950 Square Feet, Special Features: Electric available with its own panel.

Taylor Street

Address	Square Footage	Broker/Contact	Email	Phone
2679 Taylor Street	1,035 Square Feet	Cameron Baird Avison Young	cameron.baird@avisonyoung.com	Cell: (415) 948-9952
2685 Taylor Street	600 Square Feet	Cameron Baird Avison Young	cameron.baird@avisonyoung.com	Cell: (415) 948-9952
2720 Taylor Street	N/A	Judson L. La Haye	judson@savoycorp.com	(415) 353-0240 x 227

Beach Street

Address	Square Footage	Broker/Contact	Email	Phone
413 Beach Street	570 Square Feet	Cameron Baird Avison Young	cameron.baird@avisonyoung.com	Cell: (415) 948-9952
417 Beach Street	570 Square Feet	Cameron Baird Avison Young	cameron.baird@avisonyoung.com	Cell: (415) 948-9952
438-442 Beach Street	1,036 Square Feet (Divisible in two)	John Cannizzaro Cannizzaro Realty	john@cannizzaro-realty.com	(415) 795-2360
448 Beach Street	1,005 Square Feet - Turnkey restaurant space.	John Cannizzaro Cannizzaro Realty	john@cannizzaro-realty.com	(415) 795-2360
737 Beach Street	10,944 Square Feet on two levels. Additional Broker Information.	Dominic Morbidelli	dom@mavenproperties.com	Cell: (510) 504-6432

Northpoint Shopping Center - 350 Bay Street

Broker: Cameron Baird
Email: cameron.baird@avisonyoung.com
Cell Phone: (415) 948-9952

• San Francisco grocery-anchored center
• Formula retail stores principally permitted in
the Center.
• +/- 348 on-site parking spaces
• Located on Bay street – the main vehicular
thoroughfare to the FiDi & Embarcadero