Fisherman's Wharf Promenade

A vibrant transformation is underway at Fisherman's Wharf. Since mid-July, the Fisherman's Wharf Community Benefit District, the Port of San Francisco and Street Plans have collaborated to bring new activities and amenities to the area around the reopened Sky Star Wheel.

The Fisherman’s Wharf Promenade is a transformative project designed to revitalize the historic Little Embarcadero in San Francisco. Spanning from Pier 43 to Pier 45, this initiative aims to create a vibrant, family-friendly corridor that enhances the visitor experience and supports local businesses. 
This project represents a significant step in the ongoing evolution of Fisherman's Wharf, ensuring it remains an inclusive and welcoming space for both tourists and San Francisco residents while supporting the area's economic recovery and growth. By reimagining the use of public spaces, the Fisherman's Wharf Promenade aims to create a more dynamic and inclusive urban environment that encourages community interaction and helps revitalize the area economically.

Join us at the Wharf to check out fresh offerings from new pop-up shops and enjoy the area’s stunning waterfront views. For more information about events and happenings in the area, follow us on social media or sign up for our newsletter here:

This project is made possible by: 

For information on the pop-up kiosk program, please click here. The Fisherman's Wharf Community Benefit District does not have any openings for pop-up operators at this time, but will continue to accept applications in case of any openings. 

For press/media inquiries, please email info@fwcbd.com. View the 2024 Press Release from the Fisherman's Wharf Community Benefit District below.